Agentic AI and the Future of CP Marketing
Key Points: CP Marketing + Agentic AI Agentic AI is reshaping consumer products marketing by shifting manual, fragmented workflows to autonomous AI agents that plan and optimize campaigns, enabling faster decisions and scalable personalization once core data foundations are established. Organizational readiness will determine real competitive advantage, with governance to guide safe and brand-aligned AI use, and project management to coordinate implementation across functions. Marketers will shift into more strategic…

