Chris Lee is cofounder of IYK, a startup that makes digital experiences tangible through NFC chips. Michael Blau is a deal partner at a16z crypto and part-time generative artist. And Robert Hackett is an editor at a16z crypto. They discuss the merging of the digital and physical, new consumer experiences enabled by chipped goods, the challenge of counterfeits and bots, and more.
Welcome to web3 with a16z, a show about building the next generation of the internet from the team at a16z crypto — that includes me, Robert Hackett, your cohost and an editor here. Today’s episode explores the merging of the physical and digital worlds, as well as what that means for the future of our interactions and identities.
Our guests today are Chris Lee, cofounder of IYK, a startup that’s bringing the physical closer together to the digital through NFC chips, and joining us is Michael Blau, a deal partner at a16z crypto who creates generative art in his spare time.
In the conversation ahead, we cover new consumer experiences in everything from concert-going to commerce, the intersection of high tech and high fashion, and differences between building in web2 versus web3. We also dig into the power of open standards, the challenges of posed by bots and counterfeiting, and debates over terminology, including whether ‘phygital’ should be a thing.
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