1. L. Bourton. “Shades of Intelligence: 83% of Creatives Are Already Using Machine Learning Tools — Is Now the Time to Get on Side With AI?” It’s Nice That, Nov. 15, 2023, www.itsnicethat.com; and K. Whiting, “This Is How AI Is Impacting — and Shaping — the Creative Industries, According to Experts at Davos,” World Economic Forum, Feb. 28, 2024, www.weforum.org.
2. A. Parshall, “How This AI Image Won a Major Photography Competition,” Scientific American, April 21, 2023, www.scientificamerican.com.
3. M. Brinker and J. Kelly, “GenAI Powers Content Marketing Advantage for Early Adopters,” PDF file (New York: Deloitte Digital, October 2023), www.deloittedigital.com.
4. B. Holson, “Looking at AI Art Through the Eyes of a Senior Designer,” MadebyAI.xyz, Feb. 8, 2023, https://madebyai.xyz.
5. K. Knibbs, “Scammy AI-Generated Book Rewrites Are Flooding Amazon,” Wired, Jan. 10, 2024, www.wired.com.
6. A.R. Doshi and O. Hauser, “Generative Artificial Intelligence Enhances Individual Creativity but Reduces the Collective Diversity of Novel Content,” Science Advances 10, No. 28, July 12, 2024.
7. Ibid.
8. L. Meincke, E. Mollick, and C. Terwiesch, “Prompting Diverse Ideas: Increasing AI Idea Variance,” working paper, The Wharton School, University of Pennsylvania, Philadelphia, Jan. 27, 2024.
9. “Ogilvy and Wavemaker: #NotJustACadburyAd and Shah Rukh Khan-My-Ad,” WPP, accessed July 10, 2024, www.wpp.com.
10. E. Andes, “Carvana Creates 1.3M+ Unique AI-Generated Videos for Customers,” Carvana 360 (blog), May 9, 2023, https://blog.carvana.com.
11. O.A. Acar, “AI Prompt Engineering Isn’t the Future,” Harvard Business Review, June 6, 2023, https://hbr.org; and O.A. Acar, “Are Your Students Ready for AI?” Harvard Business Publishing, June 15, 2023, https://hbsp.harvard.edu.
12. J. Brand, A. Israeli, and D. Ngwe, “Using LLMs for Market Research,” working paper 23-062, Harvard Business School, Boston, 2023; and P. Li, N. Castelo, Z. Katona, et al., “Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis,” Marketing Science 43, no. 2 (January 2024): 254-266.
13. “After Another Record Year Ahead of Expectations, Publicis Unveils AI Strategy to Lead Group Into Its Second Century,” Publicis Groupe, Jan. 25, 2024, www.publicisgroupe.com.
14. R. DeFrancesco, “Autodesk Infuses Generative AI Across Its Expansive Product Portfolio,” Forbes, March 28, 2024, www.forbes.com.
15. J. Weatherbed, “Music Streaming Platforms Must Pay Artists More, Says EU,” The Verge, Jan. 17, 2024, www.theverge.com.
16. N. Mohan, “Our Principles for Partnering With the Music Industry on AI Technology,” YouTube (blog), Aug. 21, 2023, https://blog.youtube.
17. W. Wright, “Latest Copyright Ruling Should Give Brands Pause for Thought on AI Creativity,” The Drum, Aug. 25, 2023, www.thedrum.com.
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