In July, we introduced an early view of generative search in Bing, and today we’re taking the next step as we continue to evolve our vision of the future of search.
With the introduction of generative search, Bing utilizes AI to deliver a truly unique experience by not only optimizing the search results but also how those results appear in a cohesive layout. This transformation is more than aesthetic; it’s about creating a seamless experience that empowers you to explore, learn, and find information in new ways.
The search engine has also remained at the core of where humans turn to answer a question. That’s why today we’re rolling out an expansion of generative search to cover informational queries such as “how to effectively run a one on one” and “how can I remove background noise from my podcast recordings.” Whether you’re looking for a detailed explanation, solving a complex problem, or doing deep research, generative AI helps deliver a more profound level of answers that goes beyond surface-level results.
You can explore the look, feel, and capabilities of generative search in Bing in the US by simply typing “Bing generative search” into the search bar. You’ll be met with a carousel of queries to select and demo, allowing you to experience how generative search can deliver more relevant and comprehensive answers for a wide range of topics.
You can also try generative search for other queries through the “Deep search” button on the results page. While we’re excited to give you this opportunity to explore generative search firsthand, this experience is still being rolled out in beta. You may notice a bit of loading time as we work to ensure generative search results are shown when we’re confident in their accuracy and relevancy, and when it makes sense for the given query. You will generally see generative search results for informational and complex queries, and it will be indicated under the search box with the sentence “Results enhanced with Bing generative search” as you can see in the GIF below.
Bing generative search is just the first step in upcoming improvements to define the future of search. We’re continuing to roll this experience out slowly to ensure we deliver a quality experience before making this broadly available. We also continue to ensure there are additional citations and links that enable users to explore further and check accuracy, which in turn will send more traffic to publishers to maintain a healthy web ecosystem.
Please let us know what you think by utilizing the thumbs up and thumbs down icons at the top of the generative search results or click the Feedback icon at the bottom of the search results page to provide further comments.
We look forward to sharing more updates in the coming months.
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