Apple debuts the first scripted film captured in Apple Immersive Video

  Apple debuts the first scripted film captured in Apple Immersive Video and reveals new immersive films for Apple Vision Pro New episodes, films, series, and concerts captured in Apple Immersive Video are set to debut later this year, with more coming early next year Today, Apple revealed new episodes, films, series, and music performances captured in Apple Immersive Video that will debut on Apple Vision Pro for free. Apple Immersive Video is a…

  • Post category:Apple Inc.
  • Reading time:7 mins read
Continue ReadingApple debuts the first scripted film captured in Apple Immersive Video

Apple shows iPhone 16 & iPhone 16 Plus

  Built for Apple Intelligence with the all-new A18 chip, both models feature Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life CUPERTINO, CALIFORNIA Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting…

  • Post category:Apple Inc.
  • Reading time:18 mins read
Continue ReadingApple shows iPhone 16 & iPhone 16 Plus

The App Store, Spotify, and Europe’s thriving digital music market

The European Commission announced a decision claiming the App Store has been a barrier to competition in the digital music market. The decision was reached despite the Commission’s failure to uncover any credible evidence of consumer harm, and ignores the realities of a market that is thriving, competitive, and growing fast. The primary advocate for this decision — and the biggest beneficiary — is Spotify, a company based in Stockholm,…

  • Post category:Apple Inc.
  • Reading time:9 mins read
Continue ReadingThe App Store, Spotify, and Europe’s thriving digital music market

Apple shows new iPhone 15 and iPhone 15 Plus

A huge leap forward for iPhone with a gorgeous new design featuring a durable, color-infused back glass and new contoured edge, the Dynamic Island, a 48MP Main camera with 2x Telephoto, and USB‑C. CUPERTINO, CALIFORNIA Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure. Both models feature the Dynamic…

  • Post category:Apple Inc.
  • Reading time:18 mins read
Continue ReadingApple shows new iPhone 15 and iPhone 15 Plus

Apple partnerships help Californians access affordable housing and resources

In 2021, as so many communities continued to grapple with the financial effects of the pandemic, Fernando Cortes struggled to find work and pay his bills. A friend told him that Destination: Home, a nonprofit focused on the unhoused and supported in part by Apple, could help defray the cost of his rental payments as part of its Homelessness Prevention System. “I wouldn’t have been able to continue living in…

  • Post category:Apple Inc.
  • Reading time:7 mins read
Continue ReadingApple partnerships help Californians access affordable housing and resources

Apple celebrates Lionel Messi’s debut with Inter Miami CF on MLS Season Pass

Fans around the world can watch all the Messi action and the Leagues Cup tournament starting July 21. To mark Lionel Messi’s anticipated debut with Inter Miami CF and Major League Soccer on Friday, July 21, fans around the world can tune in to MLS Season Pass to enjoy a range of content that complements all the action on the pitch. As Inter Miami takes on LIGA MX’s Cruz Azul…

  • Post category:Apple Inc.
  • Reading time:6 mins read
Continue ReadingApple celebrates Lionel Messi’s debut with Inter Miami CF on MLS Season Pass

Apple’s Racial Equity and Justice Initiative surpasses $200m investments

Apple’s Racial Equity and Justice Initiative surpasses $200 million in investments, doubling initial 2020 Commitment Apple is investing an additional $25 million in venture capital to expand support for minority businesses and address systemic barriers to funding access CUPERTINO, CALIFORNIA Apple today announced its Racial Equity and Justice Initiative (REJI), a long-term global effort to advance equity and expand opportunities for Black, Hispanic/Latinx, and Indigenous communities, has more than doubled its…

  • Post category:Apple Inc.
  • Reading time:10 mins read
Continue ReadingApple’s Racial Equity and Justice Initiative surpasses $200m investments

Apple previews new features coming to Apple services this fall

  Users will be able to create Collaborative Playlists in Apple Music, browse offline maps and trails with Apple Maps, enjoy new experiences in Apple Podcasts, and much more Apple’s world-class services are an integral part of many millions of users’ everyday lives, from helping them discover new artists on Apple Music, to catching up on current events with Apple News and Apple Podcasts, and navigating and exploring the world with Apple Maps. Later…

  • Post category:Apple Inc.
  • Reading time:8 mins read
Continue ReadingApple previews new features coming to Apple services this fall