Smart cities and digital water management solutions

The article explores the opportunities in digital water space and the challenges in implementing digital water, for which they also provide their proposed solutions. They suggest PPP, mass awareness building and stakeholder training as the way forward to navigate this ecosystem. There is an opportunity to use smart metering and…

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Millets: Rediscovering ancient grains for a sustainable and nutritious future

Millets, a diverse group of small-seeded grasses, have a long history of cultivation spanning centuries and have been a staple in the diets of various communities worldwide. These hardy crops offer numerous advantages, such as their adaptability to diverse agro-climatic conditions and their exceptional nutritional content. However, over the years,…

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Virtual Influencers: The Future of Brand Marketing?

The article discusses the rise of virtual influencers alongside traditional influencers on social media platforms. It highlights the benefits of virtual influencers, such as stability, creative control, and 24/7 availability, for brands. The increasing popularity of virtual avatars, their unique advantages, and their potential as a long-term investment are explored.…

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Fortifying our Agriculture against Climate Change

The article discusses India’s record-breaking foodgrains production in 2021-22 and the emerging challenges posed by climate change, resulting in extreme weather events. It highlights the impact of such events on the different stages of crop lifecycles – sowing, irrigation, and harvesting. The article also presents possible mitigation measures, including using…

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