The Changing Role of CFOs: From Financial Manager to Change Agent

  • Post category:Battery Ventures
  • Reading time:6 mins read

The last few years have thrust CFOs into the limelight. The pandemic’s end, the persistence of work-from-home (WFH) plus ongoing economic uncertainty have all fundamentally shifted the CFO’s job description. Beyond just managing financial operations, CFOs are emerging as key leaders in understanding and improving performance across their organizations. By…

Beyond Tickets: How Plain is Transforming B2B Customer Support

  • Post category:Battery Ventures
  • Reading time:4 mins read

B2B customer support today is fragmented and inefficient. Sending an email about a technical issue often feels like tossing a message into the void. Chatbots promise real-time responses but force users out of their workflows, while support teams are overloaded by their inflexible ticketing systems, making it difficult for them…

Jumping Ahead: Revolutionizing Financial Advisory with AI-Powered Client Intelligence

  • Post category:Battery Ventures
  • Reading time:4 mins read

Today’s financial advisors are operating in a dramatically shifting market. Consolidation and competition have changed firm dynamics as advisors try to provide more comprehensive wealth-management services to their clients, often leaving small advisors squeezed. At the same time, there’s huge promise and opportunity related to the fact that, over the…

The Code Generation Explosion and What It Means for Code Reviews: Our investment in Baz

  • Post category:Battery Ventures
  • Reading time:6 mins read

As we navigate through the current AI revolution in software development, one thing is glaringly apparent: Both the infrastructure and application layers are experiencing a surge in demand. AI and other trends are dramatically increasing the amount of code being developed, meaning there is more code than ever that needs…

Video AI Enhancing Physical Security While Preserving Privacy: Battery Leads Coram AI’s Series A

  • Post category:Battery Ventures
  • Reading time:5 mins read

Physical security is a universal requirement for all organizations, which in the U.S. alone deploy an estimated 85 million security cameras to monitor their premises against threats and crime.  Yet almost all the exabytes of video data generated by these cameras serve no purpose: They vastly exceed the attentive capacity…

The Operating System that Powers the Trades: Our Investment in ServiceTitan

  • Post category:Battery Ventures
  • Reading time:4 mins read

Eight years ago, Battery kicked off a research project into what we termed “blue-collar software”. We used the term to describe technology for workers in the field—on a crowded construction site, or on a factory or retail-shop floor—and not those sitting behind a cushy office desk. This software, we wrote…

Inside the Coming AI Market “Supercycle” and How Cloud Startups Can Benefit: The Battery Ventures 2024 State of OpenCloud Report

  • Post category:Battery Ventures
  • Reading time:5 mins read

Has it finally happened? Have fledgling  AI “experiments” inside companies finally morphed into real technology deployments, paving the way for big new efficiencies and streamlined workflows across all manner of industries and business processes? The answer, according to our Battery Ventures 2024 “State of the OpenCloud” report, is yes—to a…

Why I’m Leaning into GenAI for Sales (And You Should, Too)

  • Post category:Battery Ventures
  • Reading time:6 mins read

Thirty years ago, I graduated from college, got my first job in software sales and was given three things: a $1 million quota, a CRM and a (desk) phone. Fast forward to 2024, that same new graduate entering software sales would get the same $1M quota. But he’d also get…

From Idea to Reality: Our Early-Stage Playbook for Generative AI Companies Serving the Enterprise

  • Post category:Battery Ventures
  • Reading time:6 mins read

Despite all the hype around generative AI—including some giant, headline-grabbing funding rounds announced recently—there’s still an ongoing debate in the market about whether smaller startups trying to build real businesses around AI are actually finding product-market fit. How many are actually finding paying, business customers for new tools and products…

Survey Says: Tech Spending Is Up, But AI Rollouts Slower Than Expected

  • Post category:Battery Ventures
  • Reading time:3 mins read

As we head into 2025 budgeting season, the question on everyone’s minds is this: will the new year bring a return to robust tech budgets? Our latest State of Enterprise Tech Spending report provides a sneak peek. As in previous quarters, we polled 100 CXOs who collectively represent over $35B…

What Enterprise Anxieties over Generative AI Implementation Mean for Sellers

  • Post category:Battery Ventures
  • Reading time:6 mins read

Since generative artificial intelligence (gen AI) became a household phrase in the last year, enterprise technology leaders have experienced incredible pressure to deploy the technology, between a groundswell of user requests and top-down mandates from boards. However, actual enterprise implementation of AI is proving to be more complicated, something that…

The Future of Weather Forecasting, and Why It Matters

  • Post category:Battery Ventures
  • Reading time:9 mins read

Predicting the weather—especially in this age of climate change—is big business. Today, the market for weather-forecasting services is $10 billion in the U.S., where an estimated one-third of the economy is exposed to weather and climate. Industries ranging from agriculture to commerce to the military are key consumers of weather-forecasting…

The Genius of PostHog Marketing

  • Post category:Battery Ventures
  • Reading time:10 mins read

Starting my career in political communication taught me a lot, but one of the most important lessons was this: Know, and never underestimate, your audience. It’s easier said than done. After my pivot into the software world, I’ve experienced firsthand how challenging it can be to explain a complex technology…

Different Shades of PLG: Free-Trial or Freemium?

  • Post category:Battery Ventures
  • Reading time:10 mins read

In evaluating what type of go-to-market approach to use in introducing a new SaaS product to potential buyers, a founder likely will look closely at whether product-led growth (PLG) is the most effective strategy. If that’s the choice, a founder will then have to decide between two PLG pricing models:…

Equipping Marketers for The New Era of Measurement

  • Post category:Battery Ventures
  • Reading time:9 mins read

New online-privacy regulations and reduced use of online “cookies,” which track people’s movements on websites, have been lauded by online-privacy advocates—but they’ve made things tough for corporate marketers. It means that today, most marketers are finding it harder to measure the efficacy of their online campaigns with the level of…

The New Code of Law: How AI Will Revolutionize the Legal Sector

  • Post category:Battery Ventures
  • Reading time:8 mins read

At Battery, we’re laser-focused on identifying verticals where AI adoption isn’t just a boardroom talking point, but a seamless solution to real pain points. In our view, healthcare is clearly one of those verticals; government contracting is another. We’re equally enthusiastic about AI’s potential to transform the legal industry. When…

Audit and Beyond: The Unbelievably True Story of AuditBoard

  • Post category:Battery Ventures
  • Reading time:7 mins read

Today we are excited to announce that AuditBoard*, a software company specializing in risk-and-compliance software for large enterprises, has entered into an agreement to be acquired by Hg, a global software-and-services investor, for over $3 billion. The last six years of Battery’s partnership with AuditBoard have been, in our view,…

An Alliance of Compliance: Why (and How) Founders Should Align with Policymakers

  • Post category:Battery Ventures
  • Reading time:10 mins read

With deepfakers, fraud agents and identity thieves growing in numbers and sophistication, the landscape of cybersecurity technology is growing in parallel. These days, it’s not enough to add an exclamation point to the same password you use for everything (seriously, don’t do that). The proliferation of global cybercrime and data…

The Right Criteria for the Right Investor

  • Post category:Battery Ventures
  • Reading time:9 mins read

For an established company, the process of raising capital is usually a straightforward exercise in corporate finance. For a startup, however, every round of venture financing is fraught with dramatic decisions and symbolism. When a startup is struggling, or merely unproven, survival itself is at stake. In the early days…

Survey Says: AI and Data Buoy Technology Spend Planning

  • Post category:Battery Ventures
  • Reading time:3 mins read

The first quarter of 2024 has drawn to a close and we’re excited to unveil the findings of our latest State of Enterprise Tech Spending report, intended to gauge the budget planning and overall sentiment of large enterprise technology buyers. As in previous quarters, we polled 100 CXOs who collectively…

12 Great Pieces of Company-Building Advice We Heard in 2023

  • Post category:Battery Ventures
  • Reading time:12 mins read

Times have gotten more challenging for many technology companies of all sizes. The easy-money era of low interest rates is over, and many investors are demanding more rigor from the companies they back. No more growth at all costs—software leaders must focus on smart growth, discipline and sustainable revenue in…

Battery – Charting the Course for Data Privacy. Strategic Investment

  • Post category:Battery Ventures
  • Reading time:7 mins read

In this digital age, where every online transaction, interaction, and click leaves a data trail, the imperative for organizations to maintain robust data-privacy programs has never been clearer. This also has led to a myriad of new data-privacy laws and regulations all over the globe. While these new laws no…

European Tech Companies, Are You Ready to Hop the Pond?

  • Post category:Battery Ventures
  • Reading time:3 mins read

There’s plenty of advice out there for American companies hoping to expand internationally. But what’s the playbook for European and Israeli companies—specifically those in enterprise tech—hoping to “hop the pond” and enter the lucrative U.S. market? On this topic, Battery has you covered. We recently published an in-depth guidebook with…

Plan Your Sales Territories for 2024 Now. Here’s Why (and How) to Do It.

  • Post category:Battery Ventures
  • Reading time:6 mins read

For kids, it’s back to school season. For software-as-a-service (SaaS) companies, it’s time to start planning for the next fiscal year—including figuring out the details around all-important sales territories for sales reps. Right now, many companies are putting together draft annual sales plans complete with people, quotas, costs, and more…

You must Comply or Die – The Rise of the AI Governance Stack

  • Post category:Battery Ventures
  • Reading time:9 mins read

Just two months after its initial release, OpenAI’s ChatGPT reached 100 million users, making it the fastest-growing consumer application in history according to Reuters. In the months since, we have seen AI strategy rise to a top priority among business leaders: More than half of CXOs now list “Generative AI…

The Gen Z Consumer Tech Wave Is Coming

  • Post category:Battery Ventures
  • Reading time:3 mins read

Generational change is an inevitability, particularly where technology is concerned. The fact that you’re (most likely) reading this post on a computer or smartphone is indicative of how much has changed since Battery was founded 40 years ago, when such devices–let alone more advanced technologies like artificial intelligence–were little more…

How to Know When You Need to Fire Your Customer

  • Post category:Battery Ventures
  • Reading time:7 mins read

A startup spends so much energy on acquiring and retaining its customers that voluntarily severing its relationship with any of them feels like self-inflicted harm. Yet, when necessary, acting decisively to “fire” a customer can mean the difference between survival and failure for a young company. By far the most…