Eight years ago, Battery kicked off a research project into what we termed “blue-collar software”. We used the term to describe technology for workers in the field—on a crowded construction site, or on a factory or retail-shop floor—and not those sitting behind a cushy office desk. This software, we wrote…
The best part of my job is that I get to meet so many wonderful people, but I don’t always remember the exact moment we met. But I definitely remember meeting Bob van Luijt, CEO of Weaviate.* When I introduced myself to Bob, he reacted with contagious enthusiasm. He was…
Has it finally happened? Have fledgling AI “experiments” inside companies finally morphed into real technology deployments, paving the way for big new efficiencies and streamlined workflows across all manner of industries and business processes? The answer, according to our Battery Ventures 2024 “State of the OpenCloud” report, is yes—to a…
Thirty years ago, I graduated from college, got my first job in software sales and was given three things: a $1 million quota, a CRM and a (desk) phone. Fast forward to 2024, that same new graduate entering software sales would get the same $1M quota. But he’d also get…
Despite all the hype around generative AI—including some giant, headline-grabbing funding rounds announced recently—there’s still an ongoing debate in the market about whether smaller startups trying to build real businesses around AI are actually finding product-market fit. How many are actually finding paying, business customers for new tools and products…
As we head into 2025 budgeting season, the question on everyone’s minds is this: will the new year bring a return to robust tech budgets? Our latest State of Enterprise Tech Spending report provides a sneak peek. As in previous quarters, we polled 100 CXOs who collectively represent over $35B…
Since generative artificial intelligence (gen AI) became a household phrase in the last year, enterprise technology leaders have experienced incredible pressure to deploy the technology, between a groundswell of user requests and top-down mandates from boards. However, actual enterprise implementation of AI is proving to be more complicated, something that…
Predicting the weather—especially in this age of climate change—is big business. Today, the market for weather-forecasting services is $10 billion in the U.S., where an estimated one-third of the economy is exposed to weather and climate. Industries ranging from agriculture to commerce to the military are key consumers of weather-forecasting…
Starting my career in political communication taught me a lot, but one of the most important lessons was this: Know, and never underestimate, your audience. It’s easier said than done. After my pivot into the software world, I’ve experienced firsthand how challenging it can be to explain a complex technology…
In evaluating what type of go-to-market approach to use in introducing a new SaaS product to potential buyers, a founder likely will look closely at whether product-led growth (PLG) is the most effective strategy. If that’s the choice, a founder will then have to decide between two PLG pricing models:…
Too many GTM efforts in B2B companies are focused on leads and pipeline creation, causing them to wonder why that doesn’t work well for them. Outcomes are unpredictable and the marketing and sales teams are badly aligned. That’s why in my blog post “Modern Demand Management,” I proposed a “VAP”…
New online-privacy regulations and reduced use of online “cookies,” which track people’s movements on websites, have been lauded by online-privacy advocates—but they’ve made things tough for corporate marketers. It means that today, most marketers are finding it harder to measure the efficacy of their online campaigns with the level of…
At Battery, we’re laser-focused on identifying verticals where AI adoption isn’t just a boardroom talking point, but a seamless solution to real pain points. In our view, healthcare is clearly one of those verticals; government contracting is another. We’re equally enthusiastic about AI’s potential to transform the legal industry. When…
Today we are excited to announce that AuditBoard*, a software company specializing in risk-and-compliance software for large enterprises, has entered into an agreement to be acquired by Hg, a global software-and-services investor, for over $3 billion. The last six years of Battery’s partnership with AuditBoard have been, in our view,…
With deepfakers, fraud agents and identity thieves growing in numbers and sophistication, the landscape of cybersecurity technology is growing in parallel. These days, it’s not enough to add an exclamation point to the same password you use for everything (seriously, don’t do that). The proliferation of global cybercrime and data…
For an established company, the process of raising capital is usually a straightforward exercise in corporate finance. For a startup, however, every round of venture financing is fraught with dramatic decisions and symbolism. When a startup is struggling, or merely unproven, survival itself is at stake. In the early days…
The first quarter of 2024 has drawn to a close and we’re excited to unveil the findings of our latest State of Enterprise Tech Spending report, intended to gauge the budget planning and overall sentiment of large enterprise technology buyers. As in previous quarters, we polled 100 CXOs who collectively…
Times have gotten more challenging for many technology companies of all sizes. The easy-money era of low interest rates is over, and many investors are demanding more rigor from the companies they back. No more growth at all costs—software leaders must focus on smart growth, discipline and sustainable revenue in…
In this digital age, where every online transaction, interaction, and click leaves a data trail, the imperative for organizations to maintain robust data-privacy programs has never been clearer. This also has led to a myriad of new data-privacy laws and regulations all over the globe. While these new laws no…
There’s plenty of advice out there for American companies hoping to expand internationally. But what’s the playbook for European and Israeli companies—specifically those in enterprise tech—hoping to “hop the pond” and enter the lucrative U.S. market? On this topic, Battery has you covered. We recently published an in-depth guidebook with…
For kids, it’s back to school season. For software-as-a-service (SaaS) companies, it’s time to start planning for the next fiscal year—including figuring out the details around all-important sales territories for sales reps. Right now, many companies are putting together draft annual sales plans complete with people, quotas, costs, and more…
Just two months after its initial release, OpenAI’s ChatGPT reached 100 million users, making it the fastest-growing consumer application in history according to Reuters. In the months since, we have seen AI strategy rise to a top priority among business leaders: More than half of CXOs now list “Generative AI…
Generational change is an inevitability, particularly where technology is concerned. The fact that you’re (most likely) reading this post on a computer or smartphone is indicative of how much has changed since Battery was founded 40 years ago, when such devices–let alone more advanced technologies like artificial intelligence–were little more…
The process of building software usually begins with a set of requirements; As engineers, we are trained to find the most efficient way to solve these requirements. Then, we figure out how to adjust and scale the software based on the usage and reliability needs of users. This process is…
A startup spends so much energy on acquiring and retaining its customers that voluntarily severing its relationship with any of them feels like self-inflicted harm. Yet, when necessary, acting decisively to “fire” a customer can mean the difference between survival and failure for a young company. By far the most…