Elixirr

Executives in the consumer packaged goods industry face a complex landscape marked by increased competition, evolving consumer behaviours and the need for sustainability. Although inflation is expected to stabilise, ongoing shifts in consumer expectations and market dynamics demand innovative strategies to preserve profitability and enhance resilience. As interest rates begin to decrease, a potential rise in consumer confidence could fuel spending, providing new growth opportunities for brands that are prepared…

“Thought has been the father of every advance since time began. ‘I didn’t think’ has cost the worlds millions of dollars.” – Thomas J. Watson Sr. Former chairman and CEO of IBM The original slogan ‘Think’ has been prominent since C-T-R became IBM in 1924 and was the starting point for Apple’s iconic ‘Think Different’ campaign. ‘Think Different’ was a campaign that underpinned Apple’s core values and vision, rather than…

The global financial services industry is facing unprecedented disruption. With an ever-expanding web of and the rapid rise of fintech competitors, financial institutions must navigate a constantly shifting landscape to stay competitive. As compliance costs grow and data management becomes more complex, bold leadership and innovative solutions are crucial. To stay competitive over the next five years, companies must prioritise clear objectives, adopt cutting-edge technology and foster a culture of compliance.…

In a groundbreaking initiative, Elixirr joined forces with Hiizzy, an innovative real estate platform, to transform the way people buy and sell homes. Hiizzy, a property marketplace free of estate agents, was born from frustration with the traditional housing market. The platform empowers homeowners and buyers to take control of their transactions, offering a user-friendly, transparent and cost-effective alternative to the typical high-cost, agent-driven model. This partnership between Elixirr and…

In the current business landscape, artificial intelligence offers unprecedented opportunities for innovation and growth. Our experts answer the most common questions when it comes to developing an AI strategy to gain a competitive advantage. This article covers key considerations, potential risks and best practices for integrating AI into your business. Should every company have an AI strategy? Absolutely. Every company needs an AI strategy, not just as a tech initiative,…

Private equity firms manage a wealth of sensitive data, making them prime targets for cybercriminals. With the growing number of sophisticated cyber threats, Chief Technology Officers (CTOs) must adopt a proactive stance to safeguard valuable data assets. However, despite the escalating risks, only a fraction of private equity firms have a robust cybersecurity program in place. In a study conducted with over 100 private equity firms, 23% have an operational and…

Ninety percent of the world’s data has been created in the last two years, and this huge influx is already growing exponentially in 2024. However, Google’s move to phase-out third-party cookies and prioritise user privacy will limit businesses’ access to customer data. Given today’s focus on the hyper-personalisation of customer experience, this barrier to user data poses a new challenge to businesses. Meanwhile, Google seeks to keep pace with advancements…

Managed services was born out of a need to outsource responsibility for monitoring and maintaining certain services, or more often specialized appliances such as on-prem data warehouse solutions or rather cumbersome ETL servers or network configurations. Between 2005 and 2006 this outsourcing practice became what it is today, IT managed services (MS). IT MS has undoubtedly changed and evolved over the years, particularly in the technical capabilities that most MS…

You might have seen our recent campaign, which draws on the parallels between CEOs and professional athletes. If not, you can check it out here. Since its launch, both the sports and business domains, and their synergies, have become front of mind for us at Elixirr. While the overlap between the two worlds is by no means a new comparison, the more widely we spoke on it, the more it…

The global summer sporting calendar has drawn to a close with the Women’s World Cup 2023. This summer’s tournament follows a record-breaking Women’s Euros 2022, which reached over 365 million viewers and smashed previous betting stats, closing out at over 1.5 million online bets placed throughout the tournament. Increased interest in women’s sports also led EA Sports to release their first global FIFA 23 edition with a front cover featuring…

Today, the nations of the world have integrated so much so that digital technology is both apparent in every man-made structure and beamed across the globe wirelessly, and invisibly, by satellites and other devices. All these interconnections present a tremendous opportunity, but also a pathway for bad actors. Cyber threats and incidents are front-page news, causing public humiliation and financial loss to governments and organisations alike. These threats must be…

The reputation of an investment bank hinges on its products, service quality, and public trust. However, beneath these pillars of customer experience often lies a considerable reliance on manual operational processes and outdated in-house technology infrastructure. Why? Traditionally, investment banks have favoured internal development and maintenance of all products and services, driven by notions of pride, “prestige,” or the imperative of risk management. Despite recent efforts to prioritise client-centricity and…

You might have seen our recent campaign, which draws on the parallels between CEOs and professional athletes. If not, you can check it out here. Since its launch, both the sports and business domains, and their synergies, have become front of mind for us at Elixirr. Whilst the overlap between the two worlds is by no means a new comparison, the more widely we spoke on it, the more it…

In an era defined by advancements in technology, AI has the potential to revolutionise nearly any industry. The financial services industry is no different, and a plethora of financial services, including banks and asset managers, have already recognised the benefits of incorporating AI into their operations. AI is reshaping the financial landscape by streamlining customer interactions, enhancing operational efficiency, and driving innovation. Let’s explore the impact of AI innovation in…

What do a flight simulator product manager, an advertising agency brand manager, a paralegal, and a bunch of undergraduate students have in common? All are founders of disruptive startups that are transforming the financial services industry. And all of them founded these startups with precisely ZERO years of experience in financial services and without any prior expertise on the highly complex and technical business issues their startups' address. Despite what, on…

From the pandemic to inflationary pressures, supply chain struggles, workforce shortages and the cost-of-living crisis, you name it, retailers worldwide have worked through it. Over the last three years, businesses have overcome diverse and unprecedented challenges with reactive, problem-solving attitudes. And while the industry we know and love is overdue for some peace and quiet in 2023, there are still challenges left to navigate. By now we’re all too familiar…

The current AI revolution is often compared to the industrial revolution, but a more fitting comparison is to the creation of the nuclear bomb, as the Centre for AI Safety recently highlighted: “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war”. While nuclear fission’s immense power was feared by its inventors (and rightly so) it is now humanity’s strongest hope for reducing…

Creating a vision and developing the strategy. Forming a plan and implementing the processes. Working with a group of like-minded people to achieve one goal. At its core, these three sentences can describe both a business and a sports team. Whilst the day-to-day successes of a sports team are of public interest, the inner workings of a company are not often discussed – it’s all about the finished product. However,…