If you were on vacation last week, buckle up: Instagram Threads is the hot topic right now. The text-based app has taken social media by storm, with over 100 million new users joining in the first week. But what exactly is Threads, and does it replace existing apps like Instagram or Twitter? In this post, we’re sharing everything we know about Instagram Threads so far. Whether you have a strategy…
Are you still relying on word-of-mouth referrals to get new patients? Wake up and smell the antiseptic, Doc. Social media marketing for doctors is the new Yellow Pages. We get it. You’re from a prescriptive world full of rules and regulations. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not…
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources. They are the influencers and brand ambassadors who have been under your nose all along. Sure, your employees are probably already posting about your workplace or brand without you asking. But an official employee advocacy program can help take that…
As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. But what does it take…
Receiving a donation for your nonprofit is the absolute best. It’s amazing, delightful, a perfect experience, 10/10, would recommend it. But asking for that money? An awkward, terrible, tedious grind. Uggghhh. We just want to save the children now. Luckily, we live in an age where asking for donations is the easiest it’s ever been. As long as your nonprofit organization has a social media account, you’ve got a platform…
For anyone with an entrepreneurial spirit and a knack for editing snappy short-form videos, TikTok can offer the chance to make some cold hard cash. After all, there’s a huge audience on this thriving social media platform, eager to be entertained (and maybe even spend some money in the process). In 2023, TikTok ranks as the 6th most-used social media platform worldwide, with over 3 billion downloads and 50 million…
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and social media management software that ensures you’re engaging with…
Building social media security awareness at work may not be as exciting as, say, developing TikTok engagement strategies. But it’s still a critical function for social teams at organizations of all sizes. That’s because social media threats don’t just impact your brand’s social accounts. If they aren’t handled, security risks can infiltrate an entire organization. They can even threaten the safety of your company and customers. To protect your brand…
Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get…