In the first quarter of 2024, consumers in Europe once again reported having mixed feelings about the economy, but their concerns didn’t stop them from spending on discretionary items. Travel and self-care were two categories that these consumers expressed interest in. Even so, cautious consumers continued to trade down. The…

Building advanced AI is like launching a rocket. The first challenge is to maximize acceleration, but once it starts picking up speed, you also need to focus on steering.Jaan TallinnFor AI/ML to make a sizable contribution to a company’s bottom line, organizations must scale the technology across the organization, infusing…

Pick battles big enough to matter and small enough to win.Jonathan Kozol Many companies set their digital and AI transformations up to struggle from the start by getting the scope of the change wrong. Some companies start too small, believing an incremental approach will lower risk. This is a mistake.…

At a glance The past quarter century has been a success story for global productivity. Median economy productivity has jumped sixfold. Thirty emerging economies, with 3.6 billion people, are in the “fast lane” of improvement; if they maintained this pace, they would converge to advanced-economy productivity levels within roughly the…

The business case for marketplace sustainability is now well established: sustainability leaders decarbonize faster, enjoy higher multiples, and see stronger growth in their sustainable product lines. But how can marketplaces effectively attract customers to their sustainable offerings? McKinsey research shows that some features are more powerful than others in driving…

Both customers and regulators have signaled a strong desire for logistics providers to reduce their emissions. The market for green logistics, while still nascent, could expand quickly. Based on the Scope 3 reduction targets and logistics needs of about 2,800 of the world’s largest companies across industries, we estimate the…

An old fashioned type writer with a sheet of paper advancing from it. The paper has the pattern of a brain made of recently typed letters imprinted upon it. Let’s say you’re making spaghetti marinara for dinner. Sauce from a jar is perfectly fine. But what if you buy your…

A profile of a 3d head made of concrete that is sliced in half creating two separate parts. Pink neon binary numbers travel from one half of the a head to the other by a stone bridge that connects the two parts.You’ve read the think pieces. AI—in particular, the generative…

Ingredients made with biotechnology could play an important role in the future of food—and they’re beginning to come to market. Over the past five years, $4 billion has been invested to develop novel ingredients ranging from mycelium proteins to animal-free eggs. These ingredients are made through fermentation to create proteins…

Globally, we face major demographic shifts that offer both daunting challenges and transformational opportunities for the future. There are specific ramifications for workforce composition and service delivery in the public sector. In particular, communities are better served when organizations reflect their constituents, paying special attention to the changing needs and…

Consumers remain upbeat as retail sales in the main economies show steady growth, despite elevated prices (Exhibit 1). Growing sentiment in the US saw the Consumer Confidence Index (Conference Board) rise to 114.8 in January, up from a revised 108.0 in December. By contrast, consumer confidence in Brazil dropped to…

As the agriculture technology (agtech) industry adapts to a new normal in fundraising—and a vastly different macroeconomic climate than in years past—investment opportunities are slowly starting to emerge. Instead of waiting on the sidelines for conditions to stabilize, strategic companies and financial investors can use this limited window of opportunity…

How do you create a superior customer experience while also improving cost efficiency, productivity, and employee experience? The tension between service and cost is a perennial challenge for organizations, and it becomes particularly acute during periods of economic uncertainty. Many companies are finding themselves in such a period right now.…

Ever since OpenAI’s ChatGPT exploded into public view in late 2022, the possibilities of generative AI (gen AI) have captured imaginations throughout the business world. When it comes to crafting an effective talent strategy, organizations have focused mostly on how gen AI can increase productivity levels. This is understandable, given…

Southeast Asia’s economies exhibited robust performance in the fourth quarter 2023. GDP grew in all economies, with growth in Indonesia, Singapore, Thailand, and Vietnam increasing during this period, while Malaysia and the Philippines recorded slower growth (Exhibit 1). Strong domestic demand, backed by stable employment prospects and easing prices, along…

At a glance More than two-thirds of Black and Latino US residents live in the nation’s largest cities, compared to less than half of White residents. While this means some of the issues and barriers facing these two groups are highly concentrated, solutions also can be highly targeted. Nowhere do…

Subscribe to get the Insights to Impact briefing in your inbox weekly March 14, 2024 This week’s headline findings: Customer demands. Organizational customer care leaders find themselves trapped in no-man’s-land as they balance preparing for an AI-enabled future with managing escalating customer expectations in a rapidly digitizing contact center environment.…

Generative AI (gen AI) presents a once-in-a-generation opportunity for companies, with the potential for transformative impact across innovation, growth, and productivity. The technology can now produce credible software code, text, speech, high-fidelity images, and interactive videos. It has identified the potential for millions of new materials through crystal structures and…

At a glance Health can be meaningfully modified by factors outside traditional healthcare systems, including work factors. Employers have considerable opportunities to improve health through six modifiable drivers: social interaction, mindsets and beliefs, productive activity, stress, economic security, and sleep. Globally, improving employee health and well-being could create $3.7 trillion…

This year US health insurers have to navigate strong crosscurrents from demographic shifts, regulatory changes, and member preferences. How they react now can have an impact for years to come. By Gabe Isaacson, Dan Jamieson, Sonja Pedersen-Green, and Cara Repasky The undeniable story of early 2024 for US health insurers…

Customer care leaders are facing their greatest challenge in decades. They must prepare their organizations for an AI-enabled future while simultaneously meeting tough commercial targets and rising customer expectations. Our latest global survey suggests that many companies are struggling on all these fronts.Major disruptions are always painful, and the transition…

As 2024 gains momentum, it’s significant to note that this year is marked by the Year of the Dragon according to the Chinese zodiac. The dragon, symbolizing strength and good fortune, frames the backdrop for China’s journey forward after a challenging 2023. The previous year saw China navigating the aftermath…

In this episode of The Committed Innovator, American Red Cross chief innovation officer Sajit Joseph speaks with McKinsey innovation leader Erik Roth about the challenges and opportunities involved with innovation in a not-for-profit setting, where the goal is return on impact and teams can include volunteers. This is an edited…

M &A can offer a powerful lever for executing strategy, transforming organizations, and delivering exceptional value creation. In this episode of the Inside the Strategy Room podcast, two McKinsey experts talk about how executives under pressure to create more value for shareholders and stakeholders can benefit from using a transaction…

Many types of artificial intelligence (AI) capabilities have accelerated in recent years due to tumbling costs of data storage and processing, rapidly expanding data availability, and improved data storage and modelling techniques. In general, analytical AI can analyze historical data and make numeric predictions, while generative AI (gen AI) allows…

CEOs who place marketing at the core of their growth strategies are twice as likely as their peers to have greater than 5 percent annual growth, according to a recent survey McKinsey conducted with input from the Association of National Advertisers (ANA). CEOs and chief marketing officers (CMOs) must work…

Inspiring leaders motivate their teams to embrace the opportunities and growth inherent in change, according to Neeti Bhalla Johnson, the president of Global Risk Solutions at Liberty Mutual Insurance (Liberty). Born in India and raised in Kenya, Bhalla Johnson is passionate about furthering diversity, equity, and inclusion at the insurer,…

Barbara Karuth-Zelle, COO and board member of Allianz, is passionate about driving technology and AI innovation for a sustainable future. She’s spent more than 20 years at the insurer—including as CEO of Allianz Technology, its internal technology service provider—and is known for her ability to assemble diverse teams that get…

Jayne Plunkett, chief risk officer (CRO) of pan-Asian insurer AIA Group, has held leadership roles across the full spectrum of insurance products and services, including primary insurance, reinsurance, frontline underwriting, and risk management. In a conversation with Bernhard Kotanko, McKinsey senior partner and head of the firm’s Asia–Pacific insurance practice,…

Asia’s business leaders should prepare themselves for potential turbulence as global dynamics shift and challenges escalate. Over the past three decades, Asia has reaped more benefits from a globalizing world than any other region, but that landscape is becoming more contested, and risks are rising. The region’s rise to prominence…

In the past decade, manufacturing in Vietnam has been at the epicenter of the country’s high growth. This sector contributed more than 20 percent to the country’s GDP and has been an anchor in Vietnam’s trade balance, helping to attract foreign direct investment (FDI). It played a significant role in…

Billions of people rely on healthy oceans as a source of jobs and food, and demand for fish protein is only increasing. Projections show growth of 14 percent by 2030 versus 2020 levels, driven by growing markets in Asia, Europe, Latin America, and Oceania. That said, the amount of wild-caught…

The pandemic has forced major changes in how, when, and where people work. It has also bedeviled employers. Due in part to new hybrid and remote-working models, companies are struggling to find objective ways to gauge employee effectiveness—a critical challenge as labor costs have increased and worker productivity has declined.…

Across the United States, renewable energy sources are impacting natural gas generation. The growth of renewables in the grid, compounded by the increased electrification of energy demand, will expose the grid to the risks of an intermittent renewables supply to meet growing power demand. As a result, in the coming…

Compared with other critical business functions such as sales or customer operations, software development is perennially undermeasured. The long-held belief by many in tech is that it’s not possible to do it correctly—and that, in any case, only trained engineers are knowledgeable enough to assess the performance of their peers.…

In this episode of the Inside the Strategy Room podcast, two authors of a recent article on the CEO transition discuss how incoming leaders can make the most of their first 12 months in the role. Carolyn Dewar, who co-leads McKinsey’s CEO excellence work, is a co-author of last year’s bestseller…

Mark van Nieuwland is the vice president of Bovaer, a methane-reducing feed additive, at Swiss-Dutch nutrition, health, and beauty company dsm-firmenich (DSM). Joshua Katz, a McKinsey partner and leader in the agriculture and private equity space, and Wilson Roen, a McKinsey consultant and sustainability fellow, talked with Mark about the…

Chuck Mattera, chair and CEO of Coherent, formerly II-VI, has spent a lifetime building businesses by harnessing breakthrough technologies. At Coherent, he has championed a strategy focused on acquisitions to achieve scale and deliver innovations in the industrial, communications, electronics, and instrumentation markets. McKinsey’s André Andonian and Abhijit Mahindroo sat…

Russia’s war in Ukraine is an ongoing tragedy, destroying lives and livelihoods in Ukraine and altering economic patterns worldwide. In May 2022, we set out an initial analysis of 12 disruptions that the war could unleash. With the passage of time, it seems increasingly likely that the war, coming so…

When buying an electric vehicle, consumers want an experience that matches their expectations of the car itself. That is, something exciting and innovative but also reliable and predictable. They expect to both transact online and negotiate with a real person, and they still need to take a test drive. However,…