Supply chain ‘goes rouge’: Inside Coty’s makeover
Among tens of thousands of products, millions of customers, and an infinite number of outside forces shaping demand, how does one identify the next “it” beauty product—and get it in shoppers’ hands as quickly as they want it? While those questions were top of mind for Coty before the COVID-19 pandemic, the company first had to contend with stagnating revenues, inefficient operations, and runaway costs. The international beauty business—which owns…