Author Talks: Cass Sunstein on the perils of habituation

In this edition of Author Talks, McKinsey Global Publishing’s Roberta Fusaro chats with Cass Sunstein, the Robert Walmsley University Professor at Harvard Law School. They discuss Sunstein’s book Look Again: The Power of Noticing What Was Always There (Atria/One Signal Publishers, February 2024), cowritten with neuroscientist and professor Tali Sharot. It explores people’s propensity to habituate to both the good and the bad things in their lives and how that…

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Increasing your return on talent: The moves and metrics that matter

Every company understands how crucial return on investment is. But how many view return on talent the same way?Employees represent both an organization’s largest investment and its deepest source of value. In a world where businesses are navigating economic uncertainty, rapid technological change, and upheaval in the working model, it’s important that their talent systems emphasize both productivity and value creation. Having the right talent in the right roles—and giving…

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Consumers rule: Driving healthcare growth with a consumer-led strategy

As healthcare organizations look to the future, they cannot overlook the need to place the consumer at the center of all they do. Only by improving care outcomes and consumer experience will they deliver financial returns and remain competitive while meeting consumers’ holistic health and wellness needs. Consumers are more motivated than ever to choose healthcare options that offer a better experience, higher quality of care, and greater value. As…

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How to find opportunity in a crisis: Launching a spinoff business

Drop lets members receive targeted offers and earn rewards by shopping with their debit or credit cards. From the time CEO Derrick Fung cofounded Drop with his brother Darren Fung and Cameron Dearsley in 2015, he also recognized the enormous potential value in having large volumes of consumer transaction data. In 2020, the company launched Cardify (now called Drop for Business) to responsibly monetize that data.In a conversation with McKinsey’s…

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How institutional investors can gain a performance edge

In a nearly four-decade career as an institutional investor, Christopher Ailman has experienced multiple economic cycles. As investors navigate one of the most difficult operating environments in history, Ailman, chief investment officer (CIO) of the California State Teachers’ Retirement Fund (CalSTRS), a US public pension fund with a portfolio valued at $331 billion, emphasizes the importance of getting the timing right: “Being right too early is indistinguishable from being wrong.”…

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Meal delivery shouldn’t be a luxury

McKinsey: Delivery Hero is a pioneer in the meal delivery space. What factors, capabilities, and strategic decisions have contributed to its success? What were the turning points, if any?Niklas Östberg: One of the key strengths of Delivery Hero was always our willingness to take risks and innovate. Many of our brands were part of the first wave of online marketplaces that digitalized the phone-based meal ordering process, enabled by an…

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Unlocking autonomous vehicle development: TIER IV’s open source blueprint

Shinpei Kato, CEO of TIER IV, envisions a future of transportation in which open source revolutionizes the autonomous-vehicle industry. Such a disruption would parallel Android’s rise to dominate the mobile software market, which is a testament to the power of open source. It has been a cornerstone not only in mobile software but also in web browsing with Mozilla Firefox, in cryptocurrency through Ethereum, and in the realm of code…

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Building the future: Focusing on digitalization and sustainability

This year will be challenging. We expect the increase in costs to outgrow the increase in revenues.Lionel Souque, CEO, Rewe GroupMcKinsey: What was 2023 like for Rewe? What are the things that stand out? Lionel Souque: It was quite a good year, especially from a sales perspective, although that was partly driven by inflation, not necessarily by volume growth. Penny, our discount business, did especially well in 2023—even better than…

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State of Grocery Europe 2024: Signs of Hope

For the European grocery industry, 2023 was a challenging year. Inflation led consumers to tighten their belts, leading to a drop in volume and significant downtrading. As a result, industry growth was significantly below food price inflation. Food price inflation in Europe was 12.8 percent in 2023, while grocery sales grew at a rate of only 8.6 percent. Discounters and private labels benefited from this market environment and were yet…

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Tradespeople wanted: The need for critical trade skills in the US

The US skilled labor market is facing record-high pressure, particularly for companies with manufacturing and construction operations. Increasing labor scarcity, amplified by the COVID-19 disruptions, has intensified competition for talent, raising the sectors’ average wages by more than 20 percent since the first quarter of 2020. Since money wages have rarely, if ever, fallen in the United States, this cost reset is effectively permanent, threatening margins and long-term growth. And…

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Why strategists should embrace imperfection

Conventional approaches to strategy have had to adapt in recent years, with rapid technological change and buffeting from external forces. In this episode of Inside the Strategy Room, the authors of the new book, The Imperfectionists: Strategic Mindsets for Uncertain Times, talk about how companies can benefit from acting quickly to take many smaller yet still bold steps. Charles Conn is an investor, environmentalist, entrepreneur, and McKinsey alumnus. Rob McLean…

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The AI revolution will be ‘virtualized’

Right now, we’re inside a computer program?—Neo (The Matrix, 1999) The 1999 science fiction film The Matrix blurred the lines between the real and the virtual. Less than a quarter of a century later, dramatic advances in AI and digital simulation are disrupting how technology itself is created and used. Today, companies can and do achieve The Matrix–like simulation realism. It’s now possible to create digital representations of components, products,…

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The generative AI opportunity in airline maintenance

Operating behind the scenes, aircraft maintenance, repair, and overhaul (MRO) is one of the airline industry’s most essential functions. Without it, airlines couldn’t achieve the remarkable feat of safely moving nearly ten million people some 13 billion air miles around the world each day.Today, this indispensable industry is facing unprecedented headwinds. The recent double-digit growth of commercial air travel, a global shortage of aircraft, and a backlog of deferred maintenance…

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China Brief: Consumers Are Spending Again (Outside of China)

Now that we’ve concluded the first quarter of 2024, we thought it would be a good opportunity to take stock of the state of consumption in China. In this edition of “China Brief”, we’ll do a quick scan of key macroeconomic indicators and zoom in on some of the core drivers of recent consumption growth.While the Chinese economy faces continued headwinds and consumer companies are encountering increasingly fierce competition, one…

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Author Talks: Brand strategist Bonnie Wan on no-regrets living

In this edition of Author Talks, McKinsey head of brand strategy Amanda Lee chats with Bonnie Wan, the head of brand strategy and a partner at Goodby Silverstein & Partners, about her new book, The Life Brief: A Playbook for No-Regrets Living (Simon Element/Simon & Schuster, January 2024). Wan discovered that she could repurpose the creative brief that she had been using with advertising clients for decades—a revelation that has brought…

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Playing offense: Industrials staying ahead in the energy transition

The recent market turmoil and ongoing challenges of an accelerated energy transition are putting pressure on all sectors of society, from governments to utilities to consumers—industrials included. Industrials are highly exposed to energy costs and the recent price volatility caused by large disruptions such as the invasion of Ukraine, among others, has severely affected the sector’s energy cost baselines. In addition, the sector has to significantly reduce emissions to meet…

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Navigating unknowns: Auto insurance questions in a new mobility era

Before the end of this decade, autonomous vehicles (AVs), electric vehicles (EVs), and shared forms of mobility are poised to transform the mobility landscape. How will the auto insurance landscape evolve to adapt to this wave of disruption? This is a large question with many, many answers. At ITC Vegas 2023, McKinsey brought together a group of 20 leaders from auto insurance, automotive, and mobility to discuss the future of…

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The state of cloud computing in Europe: Increasing adoption, low returns, huge potential

On the surface, the cloud journey for many European companies is an impressive story. A stunning 95 percent of European companies in our recent survey say they’re capturing value from cloud, and more than one in three say they intend to have more than half of their workloads on cloud. But scratch below the surface, and the story is a little less rosy. The vast majority of the value companies…

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Impacting audiences across the globe: CEO Excellence revisited

McKinsey’s Carolyn Dewar, Scott Keller, and Vik Malhotra chat with McKinsey Global Publishing leader Raju Narisetti about the global impact of their best-selling book, CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest (Scribner/Simon & Schuster, March 2022), and reflect on why the book is as relevant today as it was two years ago. An edited version of this third and final installment of our three-part…

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How to bridge the experience gap by supporting nurses of all tenures

From baby boomers to Gen Zers, the question of how the four generations comprising today’s workforce can best work together gets a lot of attention. Personal and professional experiences, levels of training, employer expectations, and career outlook can vary across generations. In nursing, tenure is a particularly nuanced factor that adds complexity to the discussion on workforce dynamics and may be one of the more definitive features of employee experience…

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McKinsey Global Private Markets Review 2024: Private markets in a slower era

At a glance Macroeconomic challenges continued If 2022 was a tale of two halves, with robust fundraising and deal activity in the first six months followed by a slowdown in the second half, then 2023 might be considered a tale of one whole. Macroeconomic headwinds persisted throughout the year, with rising financing costs, and an uncertain growth outlook taking a toll on private markets. Full-year fundraising continued to decline from…

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How shockproof is your supply chain, really?

While global trade has risen dramatically since the 1990s and has continued to improve the lives of millions of people, geopolitical concerns have lately been rising too. Terms such as “reshoring” and “friendshoring” have seen increased use in corporate presentations by more than 20-fold in the past few years. For example, in recent years China’s share of US imported manufactured goods fell from 24 to 15 percent. The latest value-added…

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How to prepare for the CFO role

A few years into his tenure in treasury at PepsiCo, Arun Nayar realized that to rise higher, he would need to supplement his financial expertise with operational know-how. To get that experience, he persuaded the company’s leaders to give him a lateral role overseeing finance in the global operations division, an area he knew nothing about.“When I went into those meetings, it was a different language,” he recalls. “That was…

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Rethinking organizational health for the new world of work

‘The OHI is like an MRI,’ says McKinsey partner Bryan Hancock on this episode of McKinsey Talks Talent. He joins partner Brooke Weddle and global editorial director Lucia Rahilly to discuss McKinsey’s recently updated Organizational Health Index: how it works, what has changed, and why it’s still among the best predictors of whether your company will thrive over the long term.This transcript has been edited for clarity and length. The difference organizational…

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Generative AI: The next S-curve for the semiconductor industry?

As generative AI (gen AI) applications such as ChatGPT and Sora take the world by storm, demand for computational power is skyrocketing. The semiconductor industry finds itself approaching a new S-curve—and the pressing question for executives is whether the industry will be able to keep up. Leaders are responding by committing substantial capital expenditures to expand data centers and semiconductor fabrication plants (fabs) while concurrently exploring advancements in chip design,…

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Economic conditions outlook, March 2024

Executives’ latest views on the global economy and their countries’ economies lean much more positive than they did at the end of 2023. In the latest McKinsey Global Survey on economic conditions, the outlook on domestic conditions in most regions has become more hopeful, despite ongoing shared concerns about geopolitical instability and conflicts. In a year brimming with national elections, respondents increasingly see transitions of political leadership as a primary…

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Pali Bhat on building intelligent products

In this episode of McKinsey on Building Products, a podcast dedicated to the exploration of software product management and engineering, McKinsey senior partner Chandra Gnanasambandam and partner Rikki Singh sits down with Pali Bhat, chief product officer of Reddit. Bhat has been at the forefront of product innovation for several large technology platforms, including Google. During their conversation, Bhat and Gnanasambandam, and Singh discuss how to find untapped opportunities to…

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Author Talks: Charles Duhigg on how the best communicators ‘click’

Connecting with others can feel like an art, but it’s also a science. In this edition of Author Talks, McKinsey Global Publishing’s Lucia Rahilly chats with Charles Duhigg, a New York Times best-selling author and writer for the New Yorker, about his new book, Supercommunicators: How to Unlock the Secret Language of Connection (Random House, February 2024). Duhigg reveals why meaningful connection can feel so elusive—and breaks down what you can…

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Sustainable style: How fashion can afford and accelerate decarbonization

Fashion brands, big and small, have made ambitious, public commitments to creating more sustainable apparel by 2030. But keeping pace with their decarbonization commitments has been a challenge across the industry. About two-thirds of brands, according to a new McKinsey analysis, are behind on their own decarbonization schedules, and 40 percent have seen their emissions output increase since making their sustainability commitments. Today, the global fashion industry accounts for an…

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An update on European consumer sentiment: Proceeding with caution

In the first quarter of 2024, consumers in Europe once again reported having mixed feelings about the economy, but their concerns didn’t stop them from spending on discretionary items. Travel and self-care were two categories that these consumers expressed interest in. Even so, cautious consumers continued to trade down. The following charts highlight findings from our latest ConsumerWise research in five European countries: France, Germany, Italy, Spain, and the United Kingdom.…

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MLOps so AI can scale

Building advanced AI is like launching a rocket. The first challenge is to maximize acceleration, but once it starts picking up speed, you also need to focus on steering.Jaan TallinnFor AI/ML to make a sizable contribution to a company’s bottom line, organizations must scale the technology across the organization, infusing it in core business processes, workflows, and customer journeys to optimize decision making and operations in real time. This is…

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Choose the right transformation ‘bite size’

Pick battles big enough to matter and small enough to win.Jonathan Kozol Many companies set their digital and AI transformations up to struggle from the start by getting the scope of the change wrong. Some companies start too small, believing an incremental approach will lower risk. This is a mistake. Successful transformations need to change something meaningful in the business, where there is a noticeable amount of value at stake…

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Investing in productivity growth

At a glance The past quarter century has been a success story for global productivity. Median economy productivity has jumped sixfold. Thirty emerging economies, with 3.6 billion people, are in the “fast lane” of improvement; if they maintained this pace, they would converge to advanced-economy productivity levels within roughly the next quarter century. Yet amid this global revolution, many economies have experienced productivity stagnation. Advanced-economy productivity growth has slowed by…

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How playing offense on sustainability can power e-commerce performance

The business case for marketplace sustainability is now well established: sustainability leaders decarbonize faster, enjoy higher multiples, and see stronger growth in their sustainable product lines. But how can marketplaces effectively attract customers to their sustainable offerings? McKinsey research shows that some features are more powerful than others in driving outcomes. For example, sustainability-conscious customers are more likely to buy if marketplaces offer bundled delivery or less packaging. However, they…

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Making green logistics services profitable

Both customers and regulators have signaled a strong desire for logistics providers to reduce their emissions. The market for green logistics, while still nascent, could expand quickly. Based on the Scope 3 reduction targets and logistics needs of about 2,800 of the world’s largest companies across industries, we estimate the demand for green logistics in 2025 will be approximately $50 billion, comprising roughly 2 percent of overall logistics spend. We…

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What is prompt engineering?

An old fashioned type writer with a sheet of paper advancing from it. The paper has the pattern of a brain made of recently typed letters imprinted upon it. Let’s say you’re making spaghetti marinara for dinner. Sauce from a jar is perfectly fine. But what if you buy your tomatoes and basil from the farmers market to make your own sauce? Chances are it will taste a lot better.…

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What is artificial general intelligence (AGI)?

A profile of a 3d head made of concrete that is sliced in half creating two separate parts. Pink neon binary numbers travel from one half of the a head to the other by a stone bridge that connects the two parts.You’ve read the think pieces. AI—in particular, the generative AI (gen AI) breakthroughs achieved in the past year or so—is poised to revolutionize not just the way we create…

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Novel proteins: Consumer appetite for sustainably made ingredients

Ingredients made with biotechnology could play an important role in the future of food—and they’re beginning to come to market. Over the past five years, $4 billion has been invested to develop novel ingredients ranging from mycelium proteins to animal-free eggs. These ingredients are made through fermentation to create proteins and fats that can function like conventional proteins, but they are animal-free and can be more sustainable. Novel ingredients offer…

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Shaping tomorrow’s talent agenda for the public sector

Globally, we face major demographic shifts that offer both daunting challenges and transformational opportunities for the future. There are specific ramifications for workforce composition and service delivery in the public sector. In particular, communities are better served when organizations reflect their constituents, paying special attention to the changing needs and preferences of citizens. In the coming years, we will see a very differently shaped public sector. Long-term trends such as…

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Global Economics Intelligence executive summary, February 2024

Consumers remain upbeat as retail sales in the main economies show steady growth, despite elevated prices (Exhibit 1). Growing sentiment in the US saw the Consumer Confidence Index (Conference Board) rise to 114.8 in January, up from a revised 108.0 in December. By contrast, consumer confidence in Brazil dropped to its lowest level since May 2023 but is still 5.0 points higher than in January 2023. US retail and food…

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