Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
The sporting goods industry faced a difficult environment in 2024. Softer growth prospects, persistent inflation, and cautious consumer spending all tested companies’ resilience. Despite these hurdles, the industry managed to sustain a growth rate of 7 percent a year from 2021 to 2024 (Exhibit 1). The growth outlook for 2024 to 2029 is projected at a slightly more modest 6 percent a year, driven by a slowdown in the Asia–Pacific,…