Using generative AI to transform customer experience

At 112 years young, Holcim is proving that age and innovation can go hand in hand. With headquarters in Switzerland, a presence in 70 countries worldwide, and $27 billion in net sales, the construction building materials company is using cutting-edge technology to help the customer ordering process run more smoothly. To transform what was once a manual system into something speedier and easier to use, Holcim recently began experimenting with…

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The CEO as elite athlete: What business leaders can learn from modern sports

Sports fans love to compare today’s athletes to the legends of the past and speculate about who’s the best. While many of us cherish our childhood memories, it’s a cold, hard fact that, in almost every case, today’s athletes would handily defeat their predecessors. As a flamethrowing relief pitcher said in 2018, if Babe Ruth, arguably one of the greatest players in major league history, were playing today, “I would…

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How AI is transforming strategy development

At its core, strategy entails deriving insights from facts and data, developing real options based on those insights, making hard-to-reverse choices, and executing initiatives that convert those choices into value. Data analytics has assisted in this work for several decades, but never before has technology been able to not only augment and partially automate inputs into strategy but also combine them into complex analyses. In time, it may even recommend…

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Economic mobility: Making lives better now—and for the long term

Nearly a decade ago, the Gates Foundation launched the Economic Mobility and Opportunity (EMO) strategy to help remove the barriers that prevent millions of people in poverty from moving up the economic ladder. Focused on 44 million Americans whose incomes are at or below 200 percent of the federal poverty level (an annual income of $30,120 for an individual and $62,400 for a family of four), EMO collaborates with organizations…

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Connecting patients to healthcare: A conversation with Halodoc’s Jonathan Sudharta

When Jonathan Sudharta began his career as a pharmaceutical sales rep, he spent a lot of time in waiting rooms, observing patients who waited for hours, often in vain, to see a physician. He recognized an opportunity to address a lack of healthcare access in Indonesia and launched Halodoc in 2016, a telehealth application that connected millions of Indonesians to a network of more than 20,000 healthcare professionals, clinics, labs,…

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Accelerating decarbonization across the farming supply chain

On this page: Opportunity | Solution | Impact 0%est. reduction in time needed to build or update MACCs0Koperational data points processed with AI0Kemission data points in Catalyst Zero’s IP The Opportunity Reducing farming’s carbon footprint AGCO Corporation is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. It operates manufacturing sites across Europe, Asia, South America, and the US, selling under the Fendt,…

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Collectible cars: From niche market to growth and innovation engine

Mercedes-Benz made only two 300 SLR Uhlenhaut Coupés. The two-seat cars, which were manufactured in 1955, are nicknamed “The Red” and “The Blue” based on their interior colors. With long, sleek hoods and passenger doors that open from the top, the cars were designed for the racetrack and had a maximum speed of 300 kilometers per hour, making them far faster than their contemporaries. Ironically, the Uhlenhaut Coupés never entered…

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Everything is better as code: Using FinOps to manage cloud costs

Does this sound familiar? A company spends more than $50 million a year on cloud services with a small FinOps team dedicated to tracking expenses. This team, supported by contract labor, uses various solutions to monitor and control spending and to identify inefficiencies and opportunities for improvement. Yet cloud waste persists, from storing unnecessary data to using overly expensive services. Such situations are not unique. We looked at more than…

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CEO imperatives in Asia’s new era

Asia is entering a new era that could pave the way for a meaningful expansion of its global influence. By 2040, Asia could contribute 42 percent of global GDP, be home to 60 percent of the Fortune Global 500 companies, and have 55 percent of the world’s total workforce, our analysis shows. The continent could become the engine of global trade while making strides in domestic investments, R&D, innovation, and AI…

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Residential solar: Down, not out

Worldwide, 2024 was a difficult year for the residential solar market. After several years of 30 percent annual growth in installations, 2024 saw a decline: fewer panels were installed in many markets, and companies’ valuations declined. This led to large capital injections, major bankruptcies, and job losses.Although these conditions might appear bleak—a delay on the path to net zero and yet another setback in an industry that has taken decades…

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Using AI and data to make immersive art

What happens when art meets technology, AI, and data? You get the trailblazing digital artist and University of California, Los Angeles (UCLA), lecturer Refik Anadol. For this episode of At the Edge, Anadol sat down with McKinsey Senior Partner Lareina Yee at the recent World Economic Forum (WEF) meeting in Davos. They discussed his multisensory installation about the melting glaciers and the joy that comes from bonding with technology to push…

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The future of the office

It’s been a year and a half since McKinsey published “Empty spaces and hybrid places: The pandemic’s lasting impact on real estate.” The comprehensive report examined the effect the COVID-19 pandemic had on office attendance, occupancy, and demand. It also examined related factors, including residential moves from urban centers to the suburbs (which may mean fewer visits to the office) and online versus in-person shopping (which may affect the vibrancy…

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Mining for operational excellence

The word ‘boomtown’ was practically invented for the mining industry, which has a history of gold rush euphoria followed by equally intense busts. The pattern has continued through the past decade, with mining companies buffeted by a global pandemic, trade tensions, and geopolitical conflicts (Exhibit 1).Very few of them have been able to capitalize on the peak periods to prepare for downturns. Instead, as we noted in 2022, the mining…

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Unlocking the next frontier of personalized marketing

Here’s the challenge facing brands and retailers: Communicate clearly with a vast array of consumers who speak thousands of languages, hail from countless different cultures and socioeconomic backgrounds, and make purchasing decisions based on highly personal preferences. It’s no easy feat to reach all of these consumers on a broad scale in an authentic way. For some time now, companies have been trying to address customer needs through personalization, using…

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Nature finance and biodiversity credits: A private sector road map to finance and act on nature

Closing the approximately $700 billion annual nature financing gap is essential to halting and reversing biodiversity loss by 2030. Alongside the necessary governmental action, the private sector has a critical role to play in mobilizing the funding needed. To support businesses in these efforts, this road map outlines the steps to develop and implement a nature strategy and a nature finance action plan. While focusing on biodiversity credits, the considerations…

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Fostering better decisions through holistic ROI estimates

Recent volatility has added new layers of complexity to a topic that already challenges business leaders: prioritizing investments. When executives want to understand the trade-offs between different initiatives, they typically compare the projects’ net present values (NPVs)—the measure of an investment’s worth over its entire lifetime discounted to today. In theory, these analyses should balance near-term and long-term financial viability. In practice, however, that’s increasingly difficult to do because uncertain…

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Improving government productivity: A systemwide approach

Making government more productive offers substantial rewards for the public. A McKinsey study across 42 countries found that if public services could reach the productivity levels of the leading performers in their peer groups, the improvement would be worth an estimated $3.5 trillion per year. Since then, governments have spent more on public services, especially during the COVID-19 pandemic. Allowing for this increase and inflation, the productivity gap could be…

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The rise of Asian global players

By 2040, Asia could contribute 42 percent of global GDP, be home to 60 percent of the Fortune Global 500 companies, and have 55 percent of the world’s total workforce. These factors form a favorable macro backdrop for Asian companies, driving the emergence of what we call Asian global players. Asian companies are making rapid advances in areas such as digital services, fintech, healthcare, advanced manufacturing, and clean energy. Their…

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China Consumption: Welcoming the Year of the Snake

We have finally left 2024 behind us and are looking forward to what the new year 2025–the Year of the Snake–will bring for China consumption. Looking back at 2024, we’ve seen a steep contrast between perception and reality. Consumer and business sentiment remains at an all-time low, and there is no evidence that this will change anytime soon. At the same time, China yet again delivered 5.0 percent gross domestic…

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Geopolitics and the geometry of global trade: 2024 update

Trade relationships are continuing to reconfigure, and changing geopolitics is a major reason. The United States has continued to shift trade away from China and toward other economies such as Mexico and Vietnam. In some cases, this is due to these economies forming an intermediate step in trade flows between China and the United States. European economies have moved away from trade with Russia and increased trade with other partners,…

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Improving B2B energy propositions: Four trends reshaping the industry

With the energy transition gathering pace, businesses are prioritizing cleaner energy sources and electrification to meet decarbonization goals and reduce energy costs. They are taking a more active role in managing their energy supply with the associated services, for example, through the direct procurement of clean energy via power purchase agreements (PPAs). This is being achieved by generating and managing on-site energy as “prosumers” and optimizing equipment and installations that…

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Author Talks: How women can overcome the ‘broken rung’

In this edition of Author Talks, McKinsey Global Publishing’s Alexandra Mondalek chats with McKinsey senior partners Kweilin Ellingrud, Lareina Yee, and María del Mar Martínez about their new book, The Broken Rung: When the Career Ladder Breaks for Women—and How They Can Succeed in Spite of It (Harvard Business Review, March 2025). The “broken rung” is the missing step on the career ladder that keeps women from reaching their first…

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How medtech companies can create value via inventory optimization

Access to cash is critically important for medtech companies. Cash allows medtech leaders to acquire emerging technologies and develop their own new products, which in turn drives the kind of innovation that improves patient outcomes and boosts shareholder value. But many medtech organizations have too much of their cash tied up in excess inventory on shelves in too many locations. Typically, medtech companies hold as much as three times more…

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Gain transformation momentum early by optimizing working capital

When companies embark on transformations, they naturally focus on the big picture: how a transformation will allow them to perform better through cost-out measures or how they can implement high-impact growth strategies to become bigger, leaner, and better. In companies’ rush toward change, however, they often end up overlooking or deprioritizing the impact that improving their net working capital can have as they begin the transformation journey, potentially thwarting early…

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Boosting auto sales productivity: A playbook for excellence

US auto retailers have embraced multiple new technologies over the past decade, from next-generation core systems to AI and digital sales platforms. Yet, despite sometimes significant investments, dealer productivity has remained stuck in a rut, with vehicle sales per employee averaging between 14 and 16 each year. To boost technology’s impact, a new playbook is required—one that shifts the focus away from point solutions and toward collaboration and deeper tech…

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Robert Hormats on how today’s geopolitics affects companies

For Robert Hormats, two of the biggest geopolitical stories of the past decade are the retrenchment of globalization and the rise of a multi-polar world. He is well positioned to make that judgment. Hormats has been a senior official in the administrations of five different American presidents, including most recently as the Under Secretary of State for Economic Growth, Energy, and the Environment from 2009 to 2013. He is also…

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The real estate industry can solve problems with data—if it asks the right questions

Data powers AI solutions, but developing the capabilities to gather, structure, and deploy the right data is a daunting challenge. For the real estate industry, the task becomes a lot easier when leaders know which questions they are trying to answer. Katy McLaughlin: Let’s say a real estate leader wants to take advantage of some of the new AI tools. How do they approach working with data to get started?…

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Global Economics Intelligence executive summary, December 2024

Economic uncertainty is on the rise due to widespread geopolitical changes. While global growth remains mostly stable for now, businesses and investors are closely monitoring these developments for potential disruptions to the economic landscape (Exhibit 1). With President Trump taking office in January, businesses and analysts are seeking clarity on what his second term might bring in terms of economic policies. The US Federal Reserve and other leading central banks…

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Blueprint to close the women’s health gap: How to improve lives and economies for all

Closing the women’s health gap: A $1 trillion opportunity to improve lives and economies, published in 2024 by the World Economic Forum (the Forum) in collaboration with the McKinsey Health Institute (MHI), reported that the women’s health gap correlates with women living in poor health for 25 percent more of their lives than men do. Closing the women’s health gap could yield 75 million disability-adjusted life years annually—the equivalent of…

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When separating businesses, people are the key to unleashing value

Separations have become a widely adopted strategy for creating value, but their popularity does not mean these complex transactions are always effective. For instance, spin-offs—one of the main types of corporate separations, alongside divestitures and carveouts—have hit record numbers in recent years, but these deals are not guaranteed to create value for both the remaining and new businesses. Through our decades of research and experience supporting organizations in a range of…

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Asia’s emerging business corridors: New highways to growth

With global business corridors subject to geopolitical shifts and structural realignment, Asia’s companies stand at a new crossroads—where old formulas for success are stalling, and new highways to growth are emerging. Long-established global trade and investment patterns are reconfiguring in response to geopolitical tensions, a “just in case” rather than a “just in time” mindset, and increasing sophistication in Asia’s skills and capabilities. Companies operating in Asia—local, regional, and multinational—have…

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Improving refinery margins through value chain optimization

Over the past two years, interest in value chain optimization (VCO) has grown as downstream refining businesses come up against volatile market conditions, an emergence of “pure play” portfolios, and technological change. However, many organizations do not take a holistic approach when assessing their value chain; instead they look at each process in a piecemeal fashion, adding cost and inefficiency. VCO, also known in refining organizations as supply chain planning…

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Talking about the hard stuff: Where are we in the energy transition?

The world is faced with a dual imperative in the energy transition: the energy system has to be decarbonized, but much more energy is going to be needed in the future. In this episode, Janet Bush, executive editor at McKinsey Global Institute (MGI), talks to McKinsey experts Chris Bradley and Vishal Agarwal about the hurdles that need to be cleared, particularly in Asia, to achieve decarbonization.An edited transcript of the…

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Europe in the intelligent age: From ideas to action

Technology is increasingly shaping the prosperity and sovereignty of nations. The development of disruptive technologies such as AI, along with geopolitical events, is creating new arenas of competition, centered on investment in the innovation, production, and adoption of advanced technologies. However, large European corporations invested €700 billion a year—or €3,000 per capita—less than their US counterparts between 2015 and 2022, particularly in technology, as returns on invested capital (ROIC) for…

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Daniel Yergin on energy and the new world order

Daniel Yergin explained the state of the world in his 1990 Pulitzer Prize–winning book, The Prize: The Epic Quest for Oil, Money and Power. He did it again in 1998 with Commanding Heights: The Battle for the World Economy and in 2011 with The Quest: Energy, Security, and the Remaking of the Modern World. His most recent book, The New Map: Energy, Climate, and the Clash of Nations, detailed how…

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What is SaaS?

Against a backdrop of light blue, three fluffy white clouds release a robust rain of blue pixels. Software as a service (SaaS) refers to cloud-based software programs delivered to users over the internet. You probably use SaaS products even if you don’t realize it; in fact, much of our online lives are supported by SaaS. Google Workspace tools—including Gmail, Google Docs, and more—are SaaS products, as are Microsoft Outlook, Slack, Zoom,…

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Ten tests for nature strategy

In 2025, corporate action on nature has evolved from what was often seen as an environmental obligation into a strategic necessity. Taking action is not just about preserving our natural resources—it is a key element of business strategy. Nature plays a critical role as a foundation for the global economy, with more than half the world’s GDP dependent on nature. In this way, nature degradation—including biodiversity loss, ecosystem collapse, and…

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Thriving workplaces: How employers can improve productivity and change lives

As the world grapples with rapid technological advancements, demographic shifts, and evolving work paradigms, it is vital to invest in employee health. Why prioritize workforce health? Investing in employee health can substantially increase economic returns. Research by the McKinsey Health Institute in collaboration with the World Economic Forum indicates that enhanced employee health and well-being could generate up to $11.7 trillion in global economic value. Organizations that prioritize health often…

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Rewiring technology to better serve customers and the business

While consumer habits and technologies have changed rapidly, the technology function within organizations has tended to be slower to adapt. That realization—and the desire to create experiences that its customers expect—inspired Verizon Consumer and Business Group (Verizon Consumer Group) to make sweeping changes to its technology organization, from a focus on supporting channels and platforms to supporting complete customer journeys. This shift required a broad set of architectural and operational…

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Navigating the new geopolitical uncertainty

Business leaders today confront a changing world order: intensifying regional conflicts, rising instability, and potential shifts in trade relationships and policy. On this episode of The McKinsey Podcast, Cindy Levy and Shubham Singhal, global coleaders of McKinsey’s geopolitics work, speak with global editorial director Lucia Rahilly about how leaders can orient themselves within this evolving geopolitical landscape and, in particular, begin to move beyond mitigating risk to finding and mobilizing on new…

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