The Surprising ROI of Small Online Influencers
For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix. Maximilian Beichert, Xiaoxi Zhang, Andreas Bayerl, Jacob Goldenberg, Xian Gu, P.K. Kannan, and Andreas Lanz August 22, 2024 Reading Time: 8 min Carolyn Geason-Beissel/MIT SMR | Getty Images…