India Additional Guidelines for Health and Wellness Celebrities and Influencers
On August 10, 2023, the Department of Consumer Affairs (“DCA”) issued additional guidelines for celebrities, influencers, and virtual influencers who endorse health and wellness products or services (“Guidelines”). The intention of these Guidelines is to curb misleading advertisements and unsubstantiated claims, and to promote transparency in health and wellness endorsements. These Guidelines expand DCA’s existing “Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022” and “Endorsement Know-hows!”…