Yonder Consulting

In 2024, the sector will generate $1.28 billion in revenue; the data should be sounding alarm bells for brands. Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take centre stage. That momentum gained further traction when EA Sports included women’s teams and players in their video game for the first time with EA…

For the first time ever, the Michelin guide has released its ‘keys’ for hotels in the UK & Ireland; part of its refresh for their hotel section. They see it as delivering the same level of recommendation for hotels, as it does for restaurants, with the keys equating to the following: One Key: a very special stay. Two Keys: an exceptional stay. Three Keys: an extraordinary stay. In their first…

In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail sales are facing their biggest decrease since March 2023, and while growth looks more promising after results…

Lessons from a lifetime career of branding excellence  - David Martin has been leading businesses through brand evolution for more than four decades, and much of this experience has focused on mergers and acquisitions. At a time when the vast majority of mergers do not fulfil their potential, David shares his insight into what makes for lasting success when two companies come together. I’ve seen the same story play out…

Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the right tone is paramount to the financial future of businesses – as well as their customers. With just over half of customers (52%) believing their financial provider hits the mark when communicating with them, plus the many people now experiencing increasing degrees of financial strife, the way financial services providers…

Online shopping vs in-store experience - What if meaningful transformation actually felt ‘old school’ rather than new? Post pandemic, customers have expressed a returning desire for in-store experiences. As a result, we’ve seen major online brands like Amazon and Shein open bricks-and-mortar stores in response to changed customer expectations. Customers are now seeking a specific experience when they visit a store. Everything from the smell to the layout and staff…

What do we mean by ‘digital exclusion’? When we talk about digital exclusion, we mean people who don’t use the internet or digital devices such as smartphones, tablets, and laptops. And then there’s also a group we call ‘digitally disadvantaged’. Digitally disadvantaged people do use the internet, but only in a limited way. 1.    Come from a customer-driven perspective The most inclusive strategies are driven by the goals of your…