In 2024, the sector will generate $1.28 billion in revenue; the data should be sounding alarm bells for brands. Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take centre stage. That momentum…
For the first time ever, the Michelin guide has released its ‘keys’ for hotels in the UK & Ireland; part of its refresh for their hotel section. They see it as delivering the same level of recommendation for hotels, as it does for restaurants, with the keys equating to the…
Standing still is not an option on your fitness journey – but standing still in business is less so. Aligning a growth mindset with the ability to adapt permits the continuous evolution that supports business growth. Just as you tweak your gym regime to ensure results, so you can adjust…
In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent…
Lessons from a lifetime career of branding excellence - David Martin has been leading businesses through brand evolution for more than four decades, and much of this experience has focused on mergers and acquisitions. At a time when the vast majority of mergers do not fulfil their potential, David shares…
Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the right tone is paramount to the financial future of businesses – as well as their customers. With just over half of customers (52%) believing their financial provider hits the mark…
Online shopping vs in-store experience - What if meaningful transformation actually felt ‘old school’ rather than new? Post pandemic, customers have expressed a returning desire for in-store experiences. As a result, we’ve seen major online brands like Amazon and Shein open bricks-and-mortar stores in response to changed customer expectations. Customers…
What do we mean by ‘digital exclusion’? When we talk about digital exclusion, we mean people who don’t use the internet or digital devices such as smartphones, tablets, and laptops. And then there’s also a group we call ‘digitally disadvantaged’. Digitally disadvantaged people do use the internet, but only in…
The business benefits of moving from customer-centric to customer-driven strategy Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer 'at the heart of everything a business does’. While this seems like…