Look-alikes and trade dress protection: guidance from Italian Court on how brand owners can take enforcement action against third party imitators
22nd May 2024 To what extent can product packaging be an illicit look-alike of a competitor’s product packaging? A ruling by the Court of Turin provides some guidance on look-alikes and trade dress protection. Look-alikes are deemed to contravene Italy’s unfair competition rule. Consequently, the Court granted a preliminary injunction in…