Five Essentials for Marketing Performance Measurement Systems
Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement. Rob Angell, Adam Sharp, and Tom Chapman September 03, 2024 Reading Time: 8 min Carolyn Geason-Beissel/MIT SMR | Getty Images Successful marketers routinely capture key performance indicators, or metrics, to assess marketing performance within the allocated budget. This is known as a marketing performance measurement (MPM) system.…