Five Essentials for Marketing Performance Measurement Systems

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement. Rob Angell, Adam Sharp, and Tom Chapman September 03, 2024 Reading Time: 8 min  Carolyn Geason-Beissel/MIT SMR | Getty Images Successful marketers routinely capture key performance indicators, or metrics, to assess marketing performance within the allocated budget. This is known as a marketing performance measurement (MPM) system.…

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September 2024 Global Immigration Alert

Please note:  while we address certain country-specific updates, this Alert contains information regarding global requirements, policies, and procedures as they stand as of the date of publication. We highly recommend reviewing any global mobility inquiries on a case-by-case basis, including any consulate-specific or immigration authority resources, in “real-time” before traveling internationally. Please reach out to our Global Immigration & Mobility Team in advance of any international travel. Canada –  Visitor-to-Work…

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Is It Even Possible to Dam the Flow of Misleading Content Online?

As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants.But no matter how many employees they hire, lines of code they write, or new content policies they implement, major platforms face an overwhelming task. In the second quarter of 2023 alone, for example, Meta, Facebook’s parent company, took action on 13.6 million pieces of terrorism-related content and 1.1 million posts…

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The Fed Is Cutting Rates Soon. Should I Wait to Get a Loan?

The Fed is expected to cut interest rates in September. What does your research say about whether borrowers should wait to take out a loan? Our research shows that many people make the mistake of waiting to take out a mortgage or other long-term loan if the Fed is expected to lower interest rates in the future. By waiting, people hope to secure a lower interest rate on a long-term…

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Business Model vs. Operating Model: What Are The Differences?

Understanding the distinct roles of business models and operating models is essential for organizational success. With AI and digital disruption continuously introducing new value propositions, organizations must keep their strategies and operations aligned and current. Join us as we clarify each model’s differences and individual roles in business strategy to help your organization stay competitive […] The post Business Model vs. Operating Model: What Are The Differences? appeared first on Accelare.

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Problematic Tax Benefits

Economists are generally not fond of subsidies, as they often lead to market distortions and poor allocation of incentives. This also applies to tax benefits, which are among the most problematic forms of subsidies. It is no coincidence that the legislature notes in article 7, letter g of the Subsidies Act (Subventionsgesetz) that financial aid in the form of tax benefits should generally be avoided. This is because these financial…

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Navigating employee relations: The advisor’s role (Part 2)

In recent months, I’ve spoken to many HR professionals about all things employee relations or “ER.” What stood out was the challenging nature of the role of those in the ER. The role of ER has never been more valuable to Australian employers, whose workplaces have never been more regulated. Yes, compliance is a must, but meeting business objectives is also a must. ER is at the pointy end of…

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Study reveals ‘patchy and inconsistent’ end-of-life care

These are among the conclusions of Time to Care: findings from a nationally representative survey of experiences at the end of life in England and Wales, a new report funded by end-of-life charity Marie Curie and produced by King’s College London’s Cicely Saunders Institute, Hull York Medical School at University of Hull, and the University of Cambridge.Time to Care aims to describe the outcomes, experiences, and use of care services…

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Will Germany Re-Arm to Remain Trans-Atlantic?

A hundred years ago, the German army was in many ways similar to today's Bundeswehr. The armed forces of the Weimar Republic were small in number, had a radically reduced material and technical base, were recruited on a voluntary basis and, despite all this, remained an expensive burden for Berlin. The Treaty of Versailles limited Germany's military ambitions, guaranteeing France and Great Britain protection from German revanchism. The members of…

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Asia: The epicenter of global trade shifts

The world remains deeply connected by virtue of global trade, but the geometry of economies’ connections has been shifting. Some major economies are moving toward trading more with geopolitically closer partners, while others continue to deepen their international trade networks both geographically and across the geopolitical spectrum. Asia is at the forefront of this shifting geometry of global trade in all its shapes. How changing trade patterns will play out…

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Why competition with China is getting tougher than ever

3 September 2024By Alexander Al-Haschimi, Lorenz Emter, Vanessa Gunnella, Iván Ordoñez Martínez, Tobias Schuler and Tajda SpitalEuro area exporters are facing tougher competition from China. But why is that? The ECB Blog looks at the important role played by price competitiveness and the ongoing industrial upgrades being made in China.Euro area manufacturers have long benefited from Chinese exports, such as using cheap parts to produce their own finished products. In…

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How your mindset could affect your response to vaccines

It’s that time of year again – vaccine season. While most people can appreciate that vaccination is an amazing achievement, their enthusiasm might falter when it comes time to schedule and receive their own. And new research suggests that might influence how the vaccine affects them. Recently, researchers at Stanford University, Miami University, and the University of California, San Francisco, studied the effects of different types of positive and negative…

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Anti-inflammatory drug could reduce future heart attack risk

A cancer drug that unlocks the anti-inflammatory power of the immune system could help to reduce the risk of future heart attacks, according to research part-funded by the British Heart Foundation. By repurposing an existing drug, researchers hope it could soon become part of routine treatment for patients after a heart attack.The findings will be presented at the European Society of Cardiology Congress in London by Dr Rouchelle Sriranjan, NIHR…

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Strategic Significance of PM Modi’s Moscow Visit

Prime Minister Narendra Modi’s visit to Moscow, his first visit to Russia in five years, signifies the strategic importance India places in its relationship with Russia. This visit comes at a crucial time when India is perceived to be tilting towards the West, especially in the context of its foreign policy, which is aimed at counterbalancing China's influence. The visit underscores the multifaceted and evolving nature of India-Russia ties, which…

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Laid-Off Workers Gain Influence on Social Media, Raising Concerns for Employers

Some laid-off workers are becoming social media influencers, telling their layoff stories to thousands of followers and outsiders. Former employees generally are not prohibited from criticizing their former employer on social media if their comments are true and not defamatory. To protect their brand and public image, companies can offer severance agreements, including nondisparagement clauses, to laid-off workers. Hundreds of thousands of employees were laid off in 2023, especially in…

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Giving back by changing minds

Each year we’ve hosted select non-profit leaders from around the NYC area to share some of what we know about effective leadership. These leaders range from global entities such as the World Bank Group, Global Business Coalition for Education, UNICEF and their Education Cannot Wait initiative. They come from key New York city departments such as the NYC Public Schools, and NYC School Health. They lead regional organizations serving youth…

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Advancing cloud platform operations and reliability with optimization algorithms

“In today’s rapidly evolving digital landscape, we see a growing number of services and environments (in which those services run) our customers utilize on Azure. Ensuring the performance and security of Azure means our teams are vigilant about regular maintenance and updates to keep pace with customer needs. Stability, reliability, and rolling timely updates remain “In today’s rapidly evolving digital landscape, we see a growing number of services and environments…

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Judge Temporarily Pauses Parole in Place Program for Undocumented Spouses and Stepchildren

After the Parole in Place Program (“Keeping Families Together”) went into effect on August 19, 2024, sixteen State Attorneys General filed a complaint against the U.S. Department of Homeland Security (“DHS”) et. al. The complaint alleges that the program is unlawful and will cause irreparable harm to the states that filed the complaint. On August 26, 2024, the U.S. District Court for the Eastern District of Texas administratively stayed DHS…

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Anatomy of a copilot

If you’re struggling to understand what AI can do for your business, I’d argue the place to start is understanding the most powerful tool in your toolbox.  My job involves helping businesses successfully bring AI to work, and I talk to customers every day. In these conversations, many of the folks I speak with focus on foundational models, typically the large language models (LLMs) that help power AI assistants.  But LLMs—which have…

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Coffee Badging and Employee Monitoring Coincide in Modern Workplaces

To technically comply with new return-to-office requirements, some workers are entering their physical offices, clocking in, and leaving just a few hours later. To understand how frequently this is occurring, employers are permitted to use technology to verify on-site attendance and duration of attendance. Corporate leaders and managers can align as to how many hours in the office are sufficient to meet the company’s requirement for on-site work. In the…

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Transforming Central America’s workforce and productivity with gen AI

The business world is still coming to grips with the seismic potential of generative AI (gen AI). According to the McKinsey Global Institute, the technology could contribute $2.6 trillion to $4.4 trillion annually to the global economy. In addition, 50 percent of work activities could be automated from 2030 to 2060, a trend that gen AI is poised to accelerate. However, one does not need to look to the future…

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How Consumer Behaviour is Helping to Drive Circularity

With the need to tackle global challenges such as climate change, biodiversity loss, waste, and pollution, circularity is becoming increasingly important for businesses and organisations around the world. France has set the standard when it comes to legislation shaping the use of refurbished devices, and Lenovo is also rolling out circular solutions such as Certified Refurbished in other countries around Europe. Circularity is also important for individuals, however, and consumer…

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Filling In the Harris-Walz Economic Policy Scorecard

This commentary originally appeared in Fortune. As presidential campaigns race to the close, the electorate moves past gauzy themes and adversarial finger-pointing, which tell us little about candidates’ plans, to examine differences in goals and policies. Previously, we analyzed the paradoxical positions of Donald Trump’s pro-business, laissez-faire, global burden-sharing presumptions—and the realities of the contrasting MAGA-Marxist pronouncements they conceal: record fiscal deficits, interventionist and politically motivated attacks on companies, threats…

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Managing the Human Risks of Biometric Applications

Frontiers The intimate surveillance afforded by biometric technologies requires managers to consider negative impacts on privacy and human dignity. Andrew Park, Jayson Killoran, and Jan Kietzmann August 29, 2024 Reading Time: 9 min  Topics Frontiers An MIT SMR initiative exploring how technology is reshaping the practice of management. More in this series Gary Waters/Ikon Images In April, Colorado became the first state to mandate that companies protect the privacy of…

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Military Alliances of the Great Powers

The world has been and continues to be driven by three famous elements of Realism; “self-help, statism, and survival,” writes Major General (Retd) Raza Muhammad, President of the Islamabad Policy Research Institute. Historical Background For centuries, military alliances have remained a fundamental aspect of statecraft and international relations. The rise of collective security in the face of the larger powers in ancient Greece formed the bedrock of military alliances and…

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What It Means for Companies to Act Their Age

David Senior Every business experiences a life cycle, transitioning from a startup through growth and maturity, and eventually decline. While no leader wants to see their business in decline, the best response to aging as a business is to accept that it’s happening and run the company to reflect its age. There are several factors that induce companies to fight aging, sometimes with success. Some are rooted in psychology: Shrinking…

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Illinois Steps Up AI Regulation in Employment: Key Takeaways for Employers

Quick Hits Illinois’s new AI regulations under HB 3773 take effect on January 1, 2026, giving employers a limited window to prepare for compliance. The law broadly defines “artificial intelligence” to include any machine-based system that generates outputs influencing employment decisions, with no specific exemptions provided. Employers must provide notice to employees if AI is used in recruitment, hiring, promotion, or other employment-related decisions. HB 3773 represents an additional AI-related…

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Shoot for the Stars: What to Know About the Space Economy

A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication.With costs poised to drop and innovation on the rise, the economics of cosmic exploration and commerce are rapidly changing. Harvard Business School Senior Associate Dean Matthew Weinzierl’s new research explores the business opportunities hidden among the stars, particularly in data from and through space, but also…

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The gen AI skills revolution: Rethinking your talent strategy

If every company needs to be a software company, do you have a software organization that can deliver? The answer to that question could be decisive for the future of many companies.The ability to compete depends increasingly on how well organizations can build software products and services. Already, nearly 70 percent of top economic performers, versus just half of their peers, use their own software to differentiate themselves from their competitors.…

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Seeing Peer Ratings Pushes Professionals to Align Their Evaluations

Few people like to consider themselves followers, but when it comes to evaluating goods, services, and even our own colleagues, it turns out many of us are. That matters because collective evaluation processes—whether a restaurant’s ratings on Yelp or performance reviews at work—can play a significant role in sinking or launching a product, service, or someone’s career. New research from Yale SOM’s Tristan Botelho shows how the design of evaluation…

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Future of Sanctions Policy in a Multipolar World

Based on the foregoing, and taking into account countries’ experiences between 1992, when the unipolar world was established, and 2024 – namely, that the initiators of draft resolutions in the UN Security Council on restrictive measures were Western countries, we can assume that such attempts will continue in the future; we should not expect changes in Western sanctions policy, Milana Živanović writes. On May 30, 1992, amid the war in…

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Global timber supply threatened as climate change pushes cropland northwards

The sight of vineyards in Britain is becoming more common as hotter summers create increasingly suitable conditions for growing grapes. But behind this success story is a sobering one: climate change is shifting the regions of the world suitable for growing crops.Researchers at the University of Cambridge have uncovered a looming issue: as the land suitable for producing our food moves northwards, it will put a squeeze on the land…

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How Workplace Safety Improves Performance

Frontiers OSHA’s longest-serving administrator identifies safety approaches that work — and those that don’t. David Michaels August 28, 2024 Reading Time: 10 min  Topics Frontiers An MIT SMR initiative exploring how technology is reshaping the practice of management. More in this series Neil Webb/theispot.com Chasing lower labor costs, most of the United States’ toy and game companies have relocated production outside the country, primarily to Asia. One of the only…

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Wage and Hour Around the Corner: DOL Issues Guidance on Wage-Hour Risk Posed by Artificial Intelligence

The rules governing the employment relationship are always changing. Laws creating new employer obligations, technology solutions making work more efficient and more complicated, and rules governing the resolution of disputes between employers and their workers are around every corner. Wage and Hour Around the Corner is a new blog series for employers, in-house lawyers, and HR, payroll, and compensation, that helps employers stay on the cutting edge of wage and…

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An Australian designer of street fashion is an early adopter of generative AI, with caveats

A few months ago, Marcus Crook had an idea for the Melbourne streetwear label and social enterprise HoMie, where he is co-founder and creative director.    He opened Microsoft Copilot in Windows and typed: “1990s metal band style font with the word ‘HoMie’ in one color screenprint, with distressed effects, black font on a white background.”    Copilot, a generative AI assistant, produced some simple, cartoon-like images, which Crook transferred into editing…

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The one chart that shows you don’t have to panic if stock markets fall

Global stock markets fell sharply on 5 August 2024, causing concern for investors. The Dow Jones Industrial Average posted its worst day in around two years and the Japanese stock market saw its biggest drop since Black Monday in 1987. As an investor, it’s natural that you may be concerned about this uncertainty. After all, you’re likely to have invested so you can grow your wealth to achieve your financial…

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5 ways Microsoft Azure can reimagine student experiences and streamline operations

Microsoft Azure enables educational institutions to adapt to new realities, improve operations, and protect student and faculty information from cyber threats. In today’s rapidly evolving world, education is facing unprecedented challenges that require transformation. Microsoft plays a pivotal role in providing the tools and resources schools need to create a more inclusive, equitable, and effective education environment. With AI-powered, secure, and flexible solutions, Microsoft Azure enables educational institutions to adapt…

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Understanding Anti-Dilution Clauses

Dilution occurs when a company issues new shares, reducing the ownership percentage of existing shareholders. This typically happens during fundraising rounds when new investors come on board, or through employee stock options, convertible securities, or mergers. Dilution can significantly impact an existing shareholder’s control over the company and its share of future profits. Imagine you own 10% of a company with 1,000 shares, meaning you hold 100 shares. If the…

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How Asia is harnessing AI for social good

The UN Sustainable Development Goals were set to be achieved by 2030—yet only 17 percent of SDG targets are on track. In Asia, research has shown that the region will only achieve the SDGs by 2062 if it carries on its present trajectory. Can AI play a meaningful role in accelerating Asia–Pacific’s initiatives to achieve the goals and improve people’s lives while protecting biodiversity? In this episode of the Future…

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  • Reading time:25 mins read
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