Best Practices for Your Business Success with Marketing Automation

Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities. Employees are freed to work on higher-order issues when repetitive jobs…

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Five Year non-competition covenant in Canada: Reasonable

Non-competition covenants are regularly included in commercial agreements related to the purchase of a business and are critical in ensuring that the vendor of a business does not compete following the sale. However, even in commercial agreements, to be enforceable, non-competition covenants must be reasonable in geographic scope, length of…

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Canada – New OPC guidance Privacy in the workplace

On May 29, 2023, the Office of the Privacy Commissioner of Canada (OPC) released new guidance on employee privacy rights in the workplace (the Guidance). The Guidance considers the balance between respecting employee workplace privacy while also recognizing that, under certain circumstances, employers may have a legitimate need to monitor…

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Monthly digest by Ayming Consulting

Can the Cloud Accelerate the Transition to Lower Carbon Industries? In today’s ever-evolving landscape, technological advancements play a pivotal role in propelling innovation and shaping industries. One area that holds immense potential is the cloud computing ecosystem and its capacity to expedite the transition to lower carbon industries. The cloud…

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Why companies need a Corporate Philanthropy Strategy

Corporate philanthropy spending reached new heights in 2021, exceeding $21 billion in the U.S. alone and marking a 24% increase over the previous year. These contributions, which traditionally focused on supporting galleries, museums, and shiny new buildings, have gained a higher profile in corporate decision-making. While management scholars have long…

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Cyprus: Additional annual leave days for employees with children

Paternity leave Paternity leave remains at two weeks and may be taken within the period from the week of the birth or adoption and up to two weeks after the end of the maternity leave period. The paternity leave can also be claimed in the case of a stillborn child.…

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How Generative AI can Help Marketers Connect With Customers

Generative AI has raised considerable buzz lately, but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.…

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Business ready for relentless and exhausting period of change

Already stretched HR, ER, WHS and Legal teams are about to confront a (seemingly) never-ending stream of law changes that will require cross-team collaboration to operationalise. At a time when there are already broader economic and market challenges for businesses, leading employers will need to have sufficient resourcing and planning…

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Is Generative AI the future of HR?

Generative AI: It’s powerful. It’s accessible. And it’s poised to change the way we work. On this episode of the McKinsey Talks Talent podcast, talent leaders Bryan Hancock and Bill Schaninger talk with McKinsey Technology Council chair Lareina Yee and global editorial director Lucia Rahilly about the promise and pitfalls…

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AI Investments – interview with Samsung’s Hina Dixit

Hina Dixit’s interest in supporting people and solving problems has its roots in her family’s call office business, where she helped people place telephone calls when she was growing up in India. Later, after earning her bachelor’s degree in computer science, she was quickly recruited into the tech space, where…

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UK Government issues National Semiconductor Strategy

On 19 May 2023, the UK Department for Science, Innovation and Technology published the National Semiconductor Strategy, setting out the UK’s 20-year vision to grow deep foundations in semiconductor technology, while also bolstering the UK’s national security and resilience in an industry that has suffered supply chain issues and geopolitical…

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ESG Strategy – Don’t Miss These 5 Blind Spots

As new environmental, social, and governance (ESG) regulations take shape around the world, businesses need to make sure their sustainability policies and efforts are up to snuff. Even if you think you’ve got ESG compliance covered, taking a more holistic view of your efforts can help you remain agile as…

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How to Ask for Donations on Social Media

Receiving a donation for your nonprofit is the absolute best. It’s amazing, delightful, a perfect experience, 10/10, would recommend it. But asking for that money? An awkward, terrible, tedious grind. Uggghhh. We just want to save the children now. Luckily, we live in an age where asking for donations is…

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Giga-projects in the Middle East: How to manage risk effectively

Managing risk effectively on the Middle East’s giga-projects will require behavioural change along with a raft of measures to pre-empt the schedule and cost overruns seen on past megaprojects in the region. This was among the conclusions to emerge from an expert panel discussion hosted by RICS and HKA, the…

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Supreme Court – FCA Liability Turns on Subjective Belief, Not Objective Reasonableness

In a much-anticipated opinion released on June 1, 2023, the US Supreme Court held that the scienter element of the False Claims Act (FCA) turns on the defendant’s “knowledge and subjective beliefs” – not on “what an objectively reasonable person may have known or believed.” The unanimous decision in the…

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Buying properties on London estates

While location is undoubtedly a crucial factor when purchasing a property in prime central London, it is important to note that the legal frameworks implemented in these areas often contribute significantly to their appeal. In this article, we aim to address several common questions that arise when individuals seek to…

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EU ODR Platform – Essential Obligations for Online Businesses

As an online business operating within the European Union (EU), it is crucial to be aware of the legal obligations and mechanisms in place to ensure consumer protection and dispute resolution. The European Online Dispute Resolution (EU-ODR) platform is a vital component of this framework. In this article, we will…

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Tackling unconscious bias in business

Unconscious bias training has had a bad press. Critics claims that some corporate courses have little or no lasting value, or even reinforce negative stereotypes. This may partly reflect a backlash by some against social change in general; rising cultural awareness in the hard-headed world of business; or training that’s…

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Stopping counterfeit goods at the Canadian Border

Owners of intellectual property rights (the owner) should keep in mind the measures provided for in the Trademarks Act and the Copyright Act (collectively, the Acts) intended to address the importation and exportation of counterfeit goods in Canada as part of their enforcement toolbox. This can include if the conditions…

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Travel Disruptors are bringing FINTECH to travel booking

  The travel app Hopper launched in 2015, with the bulk of its initial revenue coming from airline ticket sales. A few years later, the company ramped up a travel fintech business—selling consumers algorithmically enabled financial products such as price-freezing capabilities and cancellation insurance. It has since expanded those offerings…

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Cashing Out Excellence

When Southwest Airlines suffered a post-holiday meltdown in December 2022, the trigger was a bout of adverse weather. But the storm hit Southwest harder than it did most airlines. The company’s outdated computer systems collapsed, and years of underinvestment in technology, particularly staff scheduling systems, led to more than 16,700…

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Delta, Korean Air celebrate 5 years of trans-Pacific Joint Venture

The partnership has improved customer experience, enhanced its combined network and benefited more than 7 million customers since launching in May 2018. Delta and Korean Air rapidly grew connecting passengers over ICN to 2,000 per day each way, an increase of more than 40% in five years despite the COVID-19…

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Things Marketers Can Do Faster With Generative AI

It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why generative AI for marketing is so powerful. It can take care of many of those things in seconds, allowing…

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LG Makes a Difference to Beat Plastic Pollution

World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth. Established by the United Nations (UN) General Assembly in 1972 and…

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Reducing disputes in road construction – are we on the right track?

By: Peter Caillard Peter Caillard asks why road construction projects suffer from the same disputes time and time again, and what can be done to straighten out the bends? Building roads for the betterment of transportation links remains a cornerstone of the economic growth strategies of many developed and developing…

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A quick view in current Surrogacy Regulation in India

India is considered one of the top medical tourism destinations in the world as it provides advanced medical technologies and infrastructure, a low waiting period, and skilled doctors, all at an affordable cost. Therefore, both non-resident Indians and foreigners flock to India for assisted reproductive remedial measures, such as surrogacy.…

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LG Joins RE100 Initiative to Transition to Renewable Energy

SEOUL, June 5, 2023 — LG Electronics (LG) has joined RE100 (Renewable Energy 100), a global initiative advocating for businesses to convert to 100 percent renewable energy for all their electricity requirements. The decision to become an RE100 member is yet another example of its strong commitment to sustainability and…

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Samsung’s Vision for a Sustainable, Connected and Stylish Life

▲ CEO and Head of DX (Device eXperience), Samsung Electronics Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing. With growing demand for smart homes and a sustainable future, consumers have shown that they no longer see functionality alone…

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Super-Sized to Superior Gratification – a new path for the food industry

Much has been written about the negative impact of the food system on the health of the planet and people, from the harmful effect that intensive agricultural practices have on the natural environment to the looming global health crisis resulting from unhealthy eating habits. Many people believe that the food…

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Accounting of profits remedy for patent infringement in Canada

What you need to know The SCC dismissed Nova Chemicals Corp.’s (Nova) appeal in an 8-1 decision. This case considered accounting of profits as a remedy for patent infringement and provided some much-needed guidance on how to determine if a non-infringing option exists, and whether to use it in the…

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3 Reasons to Use Sitecore Workflow

Many consider workflow to be a necessary evil. But it is necessary, and I will make my case in this post. I highly recommend working through the requirements for workflow and including it in your initial site build or rebuild. However, not all of us have that luxury – and that’s…

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Cases That Address Race-Conscious Policies in College Admissions

Seyfarth Synopsis: Companies have been following with interest the Harvard and UNC cases that address affirmative action in the context of higher education.  Both cases were argued before the Supreme Court on October 31, 2022 and rulings are expected very soon. In anticipation of the Court’s decisions, Seyfarth is highlighting…

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Ways to Focus on Your Loyal Customers – Win the Holiday Season

The holiday shopping season may be a few months away, but marketers are already planning for it. And this season, it’s all about rewarding existing customers for their loyalty with personalized offers that make them feel special. For the last few years, we’ve seen consumers move away from their favorite…

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The Supreme Court Pours Some Concrete on the Right to Strike

  On June 1, 2023, in a resounding 8-1 decision, the United States Supreme Court granted employers an important victory by holding that the National Labor Relations Act and prior precedent did not preempt a state court tort action against a labor organization that sanctioned a work stoppage that was…

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The art of software pricing – growth with data-driven insights

One lesson for software companies has become abundantly clear during the last 18 months: pricing needs to be on the C-suite’s agenda. Before then, the industry had been growing so fast for over a decade that executives and investors tended not to view individual product margins as an overriding concern.…

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AI-generated works: an IP headache?

Have you seen the recent pictures of Pope Francis wearing a puffer jacket in the style of Balenciaga or Elon Musk holding hands with AOC? If so, these were created using Midjourney, an artificial intelligence (AI) art generator which can be used to create images from text descriptions and prompts.…

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Working from home or working alone?

Working from home or working alone? – Activate a healthier culture by supporting employee well-being Much has shifted during the past few years. Hybrid and remote working have gone from unique to mainstream. People have been asked to do more and respond in unexpected ways to meet new community and…

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Unlocking Digital Accessibility: Exploring the Power of Cognitive Assistive Technologies

In our ongoing exploration of assistive technologies, we have witnessed the remarkable advancements that have revolutionized accessibility for individuals with disabilities. Today, we shift our focus to cognitive assistive technologies, an innovative field that aims to enhance digital accessibility for individuals with cognitive impairments. These technologies play a crucial role…

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Growing a global tech unicorn: Five key insights from Infobip

A small, picturesque village on the Mediterranean coast isn’t usually what comes to mind when we think of the typical birthplace for a global tech unicorn. But Croatia-based Infobip has grown into a global communications giant reaching more than seven billion mobile devices and “things” in more than 200 countries…

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How to Establish a Budget for Training and Development Initiatives

How Much Do Most Companies Spend on Training and Development? The 2021 Training Industry Report published by Training Magazine indicated the average company spent $1,071 per employee on training in 2021. When looking at the average based on size: Small companies (100-999 employees) spent the most per employee at $1,433,…

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