Building a Data-Driven Culture: Three Mistakes to Avoid
Topics Data, AI, & Machine Learning Data & Data Culture Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series subscribe-icon Subscribe Share Carolyn Geason-Beissel/MIT SMR | Getty Images When one of the largest global telecom companies grappled with high customer attrition, the marketing team used a heuristics-driven approach to retain customers. For example, if a customer hadn’t made any…