One of the first moves that entrepreneurs make when they find themselves in a difficult position or situation is to reduce wages, make redundancies, or both.

Speed is important but requires proper organizing so as not to backfire. A business with problems in terms of organization, personnel, procedures, and cash flow, can easily make a situation even worst if it tries to become quick simply for the sake of speed.

Our issue here is not the income or expenses but the processes of a business, an area where very few entrepreneurs give the necessary importance but which affects the company itself, its staff, its customers, sales, a lot more than you can even imagine.

All entrepreneurs face various problems but if you gave them the option to solve only one, it would be sales. Everyone would like more sales and would choose to solve this issue than any other they face or will face.

I have no doubt that small businesses are necessary but I have some doubts about their ability to offer more to the economy depending on their size and number.

Unless this conflict escalates to a World War where every further analysis will be redundant and irrelevant, the outcome of this war, I believe, will make us all, in the long term, better and stronger. Including Business.

The ‘people’ element is tricky. A single ‘person’ requires psychology to understand but when you add a lot of ‘persons’ you get a team, and the team often needs a different approach, most easily understood with the study of sociology.