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Conventional approaches to strategy have had to adapt in recent years, with rapid technological change and buffeting from external forces. In this episode of Inside the Strategy Room, the authors of the new book, The Imperfectionists: Strategic Mindsets for Uncertain Times, talk about how companies can benefit from acting quickly to take many smaller yet still bold steps. Charles Conn is an investor, environmentalist, entrepreneur, and McKinsey alumnus. Rob McLean…

Right now, we’re inside a computer program?—Neo (The Matrix, 1999) The 1999 science fiction film The Matrix blurred the lines between the real and the virtual. Less than a quarter of a century later, dramatic advances in AI and digital simulation are disrupting how technology itself is created and used. Today, companies can and do achieve The Matrix–like simulation realism. It’s now possible to create digital representations of components, products,…

Operating behind the scenes, aircraft maintenance, repair, and overhaul (MRO) is one of the airline industry’s most essential functions. Without it, airlines couldn’t achieve the remarkable feat of safely moving nearly ten million people some 13 billion air miles around the world each day.Today, this indispensable industry is facing unprecedented headwinds. The recent double-digit growth of commercial air travel, a global shortage of aircraft, and a backlog of deferred maintenance…

Now that we’ve concluded the first quarter of 2024, we thought it would be a good opportunity to take stock of the state of consumption in China. In this edition of “China Brief”, we’ll do a quick scan of key macroeconomic indicators and zoom in on some of the core drivers of recent consumption growth.While the Chinese economy faces continued headwinds and consumer companies are encountering increasingly fierce competition, one…

In this edition of Author Talks, McKinsey head of brand strategy Amanda Lee chats with Bonnie Wan, the head of brand strategy and a partner at Goodby Silverstein & Partners, about her new book, The Life Brief: A Playbook for No-Regrets Living (Simon Element/Simon & Schuster, January 2024). Wan discovered that she could repurpose the creative brief that she had been using with advertising clients for decades—a revelation that has brought…