Everyone is interested in investing in digital transformation solutions. Leaders want to take their products and services online to provide a frictionless digital customer experience with the added benefit of improving their bottom line.This is the frontier of value creation for businesses, and it is much more than automating current processes behind the guise of digital transformation. The opportunities for digital transformation continue to expand as ground-breaking innovations like cloud technology and artificial intelligence create new options.In this guide, we explore the common misconceptions about digital transformation solutions, review the common pitfalls encountered when choosing a solution, define digital transformation strategy, and explain how to create a digital transformation roadmap.

Does your organization actively measure and report on your customer experience (CX)? Or is your customer experience a vague catchphrase, like “This initiative is critical to the customer experience” or “We are a customer-driven organization?” No one can argue the validity of statements like that. But if you’re like many organizations, you rarely have the necessary tools to accurately analyze the customer journey to back up those customer experience statements with actual data. Historically, customer satisfaction (CSat) and net promoter scores (NPS) are the responsibility of the analytics team, measured every six months. So, how do teams typically collect information on the customer experience? The secret lies in purpose-driven CX with an actionable assessment tool. In this guide, we explore the need for a CX assessment tool, explain how to create a customer journey map, and explain how to measure points along the customer journey.