Beyond Goals: David Beckham’s Playbook for Mobilizing Star Talent
Superstar talent brings the kind of wattage that can power a business to the next level, as recent high-stakes decisions facing soccer legend David Beckham show.Two new Harvard Business School case studies examine the questions Beckham and his team pondered as he transitioned from the world’s biggest sports stage to cementing a legacy as a businessman, entrepreneur, and club owner. What’s the best way to build a team around a…